Schooling for Children with Special Needs: Education

For the well-being of their children with disabilities or special needs, parents are often faced with the difficult decision of whether to attempt to integrate the child into a public school system or send him or her to a special school. Before the Education for All Handicapped Children Act or Public Law (PL) 94/142 was enacted in 1975, public schools educated only 1 out of 5 children with disabilities.This act required all public schools accepting federal funds, to provide equal access to education for children with physical and mental disabilities. This education was to free, in the least restrictive environment and appropriate to their individual needs. The act also required that school districts provide administrative procedures so that parents of disabled children could dispute decisions made about their children’s education. The ultimate goal was to help students live more independent lives in their communities.Mainstreaming or inclusion in the context of education is a term that refers to the practice of educating students with special needs in regular classes during specific time periods, with supplementary aids and services if needed, based on their skills. This means regular education classes are combined with special education classes. Schools that practice mainstreaming believe that special needs students who cannot function in a regular classroom to a certain extent â€Å"belong† to the special education environment.Segregation or confinement in education refers to the catering to students with special educational needs, in a special school e. g. because of learning difficulties or physical disabilities. This means the individual placed in this environment is systematically monitored by teaching procedures, adapted equipment and materials, accessible settings and other interventions designed to help them achieve their goals. Many writers have voiced there opinion, through their pen, on whether a special ed. tudent should be educated i n a special setting or be mainstreamed/included in the general/public schools. One writer’s view is that â€Å"Separate is not equal, and it certainly is not better†. Simply stated, he is saying when students with special needs are separated they do not get the opportunity for socializing in or with the community, a skill that will assist them to become productive members of society (Spitzer-Resnick). Witt, another writer said the disabled student should learn alongside his non-disabled classmates as often as possible (Witt 2003).

Explain the principle psychological perspective Essay

Behaviourist A perspective means a way of seeing things. Behaviourist is the first approach in this criterion. Behaviourist is the study of human minds, they study behaviour. The behaviourist sees the brain as a black box, this is because as they study animals it is easy to experiment, and they think that humans and animals are similar. The behaviourist wanted to become scientist, which is why they carried out the experiment. Although JB Watson (1887) was the founder of this theorist he studied the work of Ivan Pavlov (1849-1936). Pavlov did an experiment once on a dog. The dog salivated every time Pavlov came to the lab with the food. The dog then started associating the time, the bell and the brown coat. This kind of association is called classic conditioning. JB Watson also once experimented on a little boy called Albert. JB Watson taught Albert to have fear of the rats. Albert had a white fluffy rabbit. One day a white rat came pass Albert, but Albert did not seem to be frightened. JB Watson stood behind Albert’s back with metals. Every time the rat went pass JB banged the metals and Albert was startled, JB did this couple of times until Albert was scared of the rat, however Albert was not only scared of the white rat, it was also scared of his white fluffy rabbit as them to animals has the same colour. BF Skinner was also another behaviourist theorist, he did an experiment on a rat in a cage, he put some food on the food pallet for the rat, the rat accidently put its foot on the lever and food came out. So the rat did this few time and knew that if the rat puts the foot on the lever food would come out, this type of experiment was positive reinforcement. On the opposite Skinner experimented on the negative reinforcement. Skinner investigated this by giving the rat a small electric shock whenever it pressed the lever. The consequence of lever pressing was experienced as unpleasant, so the rat learnt to stop pressing the lever. Psycho dynamic Freud ( 1856-1939) and Erikson(1902-194) are two men who came up with the psycho dynamic theory. Freud said that we humans are like animals driven by basic biological natures. He came up with the psyche idea. He said that the psyche idea had three stages, ID means the basic animal instinct, for example, eating sleeping and reproducing, SUPER EGO means morality and EGO means reality and logic. It is said that Freud was the earliest thinkers to bring public attention the idea that us humans are not always aware of some aspects in our lives. He believed that we lock up memories that we do not want to remember or feeling that we do not want to expose somewhere in our brains. He referred consciousness to a tip of an iceberg. He referred pre consciousness at the middle of the ice berg and he also referred unconsciousness as at the bottom of the iceberg. He also came up with defence mechanisms. He knew that when people do not want to remember things, they want to deny it. This mechanism has five stages. Denial is when a person reject the thought or feeling, repression is when we push down the bad memories to the unconsciousness however it could leak at some points. Projection is when a person pushes the social unacceptable thoughts or feelings to someone else. Rationalisation means making excuses and lastly sublimation is putting all the energies onto something else. Freud also came up with the early experience; he came up with this idea which has five stages. Oral means mouth, anal means anus, phallic is a Latin word for penis, latent which means resting and genital which means private parts. Erikson agrees with Freud however he thought that this continues throughout our life time and were essentially social in nature. Social Learning Theory The theorist of social learning theory is bandura. He is said to be sympathetic towards behaviourist. Although bandura does not criticize, he tells the behaviourist to build up to it. Bandura agrees with the positive reinforcement. Albert bandura said that leaning takes place in social situations, such as in the family or with friends and other people. How Skinner came up with positive reinforcement, Albert came up with vicarious reinforcement, this means when people observe and get affected. For example, Barbara is good to her mother and the father praises her, her sister is observing it but she gets affected by how she is getting treated by her parents, Barbara’s sister was vicariously reinforced. The other idea bandura came up with was role model and modelling. The people we learn from are our role model but the process of imitating the person is called modelling. Modelling has five stages, attention, which is when a person is attracted to a celebrity or a person they reall y like. Retention is when the person is keeping the likeness inside them, reproduction is when he person copies the behaviour, motivation is when the person is tempted to do what the celebrity does and lastly self efficacy is when the person is confident in one area. It is said that we do not imitate all behaviour we observe and remember. Humanistic This approach has been found by two theorist called Carl Rogers (1902-1987) and Abraham Maslow. Carl Rogers (1902-1087) theory is based on clinic and it is also based on the years he has been dealing with different clients with different problems. Rogers sees people as good and he thinks that â€Å"good mental health is a natural progression of human development†. This quote shows that he is stating that human being instinctively know what is bad and what is not. Rogers came up with an idea of an actualisation theory. This is the natural motivation that every human being has. For example, we as human beings try to do very risky things, such as flying to the moon. Some of our hobbies is to create music and paint pictures, we do all because we want to be the best we can, achieve and become successful in the future. He also came up with the idea of unconditional positive regard; he said that this is when people like you, because of who you are regardless of your performances and conformity. The opposite of this is conditional positive regard, which simply explains when someone likes you if their expectations are fulfilled. In other words, Rogers believed that some of the people feel wanted and belonged when they fulfilled other people’s expectations and that is when they develop conditional self regard. Cognitive Approach Cognitive approach is found by three theorist, Jean Piaget, Kelly and beck/Ellis. With the invention of computers and other aids brain activities was like the operation of a computer. Loads of researches have been devoted to understand the process of cognitive, such as attention, memory information processing and problem solving. Jean Piaget came up with an idea related to how people develop throughout their lives. He came to a conclusion that cognition develops through a series of stages. There are four stages that Piaget has mentioned in the theory. The first stage is called the sensory motor, it means that babies from 0 to 2 are experiencing through motor and the sense. stage 2 is the pre operational, this is when children from 2 to 7 develop languages along with the memory, stage 3 is the concrete operational which means that the child can now understand conservations but cannot solve problems yet. The last stage is the formal stage, this is when the children can abstract thought s and present problems of their own and other people. Biological Approach The theorist of this theory is called Arnold Gessel (1880-1961), Gessel came up with the idea is that people are born with a set of genes and the genes carries different personalities, so the theorist is stating that behaviour does not to do with environment and what can of people you socialise with but it is to do with the genes the person is born with. This is quite different to the humanistic approach where the effectiveness of nurture is paramount. Gessel believes that as the baby is being formed in the womb of the mother, for example, the heart being first to form. As the child develops the genes allows to flower over the person. The theorist came up with the genetic influences on behaviour idea. He thinks that genes effect behaviour in many ways, some illnesses such as Huntingdon’s disease is caused by the genes caused by the parents genes or the genes from the family. This disorder will change the person’s behaviour, for example, they will speak in appropriately and they will become aggressive.

Literary Analysis of Hanging Fire Essay

The poem, â€Å"Hanging Fire† written by Audre Lorde, causes readers to enter into the mind of a random person. It’s left up to the readers to determine whose thoughts have been recorded. It’s clear that Lorde believes readers can gain historical insight based on thoughts written in â€Å"Hanging Fire.† The poem’s language and order mimic human thought. It starts with someone revealing their age and a number of social dilemmas they are worried about. From the information, readers should assume that it is teenage black girl’s thoughts that have been written. Based on other factors readers can safely assume that the narrator is likely living in a Pre-Civil Rights Movement era. Assumptions are the best tool for readers to understand â€Å"Hanging Fire† because the audience is only left with vague thoughts. This makes the poem ambiguous enough to be interpreted in a number of ways. How the poem is interpreted depends on whether or no one can identify with the narrator. It would make sense that the great majority of readers interpret that the narrator is a black teenage girl struggling with issues of racism, sexism, and along with social issues that occur in the average teenage life. This theory is further supported if one notes that the author, Audre Lorde is a black female, who wrote the poem during times of racial tension. Lines like ‘and my skin betrays me’ with ‘suppose I dies before graduation’, point to this racial tension. If this assumption is true then the narrator would have had tremendous amounts of social strain simply because of her race. It’s likely that sexism would have been common in the setting of the poem, as demonstrated by the lines ‘I should have been on the Math Team my marks were better than his.’ Audre Lorde, overall, has a love for civil rights and women’s rights, something that was not very common when she wrote â€Å"Hanging Fire.† Lorde uses human thought rather than dialog to convey her message. â€Å"Hanging Fire† isn’t merely the random thought of a naive teenage girl, but a look into life during a time less favorable than our own.

Client-Consultant Relationships Essay Example | Topics and Well Written Essays - 2000 words

Client-Consultant Relationships - Essay Example It is essential to realize that consultants are not usually as apart of the employees’ fraternity nor do they have direct involvement in any organization. In order to make the consultancy involvement work and be victorious, it is crucial for everyone to appreciate the nature and context of this connection. Many people have paid attention on how clients try to control the client-consultant relationship1. Their investigation discloses that managers tend to have indefinite and often contradictory views on how they utilize consultants2. Mostly, the close partnership with the client conflicts with the clients’ endeavors of being charge of and the consultants plan of making himself or herself very important in the project. Consultants ensure this so as to attain a nonstop exchange of the consultancy services and, therefore, a dependant relationship. For the client, this dual direct dilemma explains the client-consultant ambiguous relationship. While the reliance and trust on the consultant may be helpful for the corporation, it may also question the client’s capability to administer and, thus, intimidating his or hers professionalism. Over the years, consultants worked more as suppliers to their clients that it is in the current years3. However, increase in relationship associated with consulting has seen the client- consultant relationship upgrade to more of a partnership of respect and has caused improvement in client’s effectiveness4. It is essential to realize that consultants work with their clients in a complicated and fluid relationship that has trust as the great characteristic. The client-consultant relationship has increasingly become complex due to the focus on higher order task categories. Consultation is necessary in any business because it identifies problems, analyzes the problems and, hence, results to solutions5. These consultations are done to people who are able to provide general advice on strategic, organizational, and operational context in all businesses. For this reason, well-trained and qualified people conduct consultation services because both objective and independent ideas must be provided. Reasons for Client-Consultation Consultation has acquired great success because of its worthwhile reasons. First, the clients acquire skills, techniques, and knowledge acquired by the trained people. This brings the difference between a typical executive and an executive who underwent consultation. Client consultation has a lot of advantages in that it provides competence that is not available anywhere else. The people offering the clients advice have varied experience from various sources outside that of the customer. They are both independent and professionals, hence, have the ability to study and tackle problems accordingly. Actually, they increase significant value in problem solving by reducing resolution cycle time6. There are various types of consultants and it is essential to understand their d ifferences. This ensures that the appropriate person attends clients. The first category is the mental adventurer who has complete analysis of all problems and their effects, even the long-term ones. They mostly apply rigorous economic methods and use their experience to solve the problems. Another category is the strategic navigator bases that involve advice from quality understanding of markets and spirited dynamics. These types of

ME Discussion 3 Essay Example | Topics and Well Written Essays - 250 words

ME Discussion 3 - Essay Example Due to increase in price of crude oil which is the key element for inks manufacturing and technological advancements, the revenue of organizations has been severely impacted (Jailing, 2011). Considering the developments taking place at an accelerating rate worldwide in ink industry, the prices of these products will increase which will affect the demand of this product. For the company being reviewed, firm’s elasticity of demand for this product is elastic as increase in price will affect the demand of ink in digital printing industry. There is high demand of inks that are suitable for high value digital industry along with energy cured inks. The market for this ink comprises of packaging and commercial printing and publishing companies. In future i.e. next five years, it is expected that demand of sleek magazines and catalog will increase which will mean that there will be increase demand of ink systems that are energy curable along with usage of equipments for printing presses that are fast and automated. Two types of inks are gaining popularity i.e. water-based inks and vegetable oil based inks to support production of environmental friendly products so that ecological pollution can be minimized. It is expected that demand of digital inks will increase by 3.7% in next five years i.e. 2017 (Electronics Industry, 2012). The increase in demand is expected because of increasing requirement of technology that has in screen-printing feature, establishment of departments responsible for internal graphics that facilitate professional level of quality, computer usage will get tripled in future and in-house printing needs are being required both small and large scale companies. The digital inks segment will see acceleratin g growth in future because of exponential expansion of inkjet printing (Electronics Industry, 2012). Electronics Industry (2012, January 10). Global

Assess the recent performance and future prospects of any commercial Essay

Assess the recent performance and future prospects of any commercial bank known to you - Essay Example UBS is one of the best-capitalized financial institutions in the world, with invested assets of 2.2 trillion Swiss francs, shareholders equity of 35.4 billion Swiss francs and market capitalization of 95.4 billion Swiss francs. UBS is present in all major financial centers worldwide, with offices in 50 countries. UBS employs 65,929 people, 40% of whom are located in Switzerland, 39% in the Americas, 15% in Europe and 6% in Asia. As an integrated firm, UBS creates added value for clients by drawing on the combined resources and expertise of all its businesses. As an organization, UBS combines financial strength with a global culture that embraces change. In the 10 years before their merger, both banks had made a series of purchases to increase their investment banking presence. The most significant was the 1995 acquisition of SG Warburg, a venerable London investment-banking firm, by SBC. S.G. Warburg, was founded London in the 1930s and reached prominence after the Second World War. UBS strengths have traditionally lain in Europe. But the bank is seeking to raise its game in the US. In the 1990s in the US, it acquired Dillon Read, a corporate finance specialist and OConnor, a derivatives specialist. In 2000 it acquired Paine Webber, a US Stock broker and investment bank for $10.8bn (â‚ ¬8.3bn, $5.7bn). UBS has also been boosting its US corporate finance and equities teams with additional hires. UBS has almost $2 trillion in personal and corporate assets invested, among the worlds largest asset pools. With acquisitions such as Sauerborn, UBS is pursuing a bold strategy that is not without risks. It is expanding rapidly beyond its Swiss base. It is also taking on clients, such as those at Sauerborn, who had chosen not to put their wealth in the hands of a big institution and who may be skeptical about staying with a money manager as giant as UBS. But UBS figures if it can win the confidence of these top business families its position in Europes

Designing a system to support the collection of inviromental data in Coursework

Designing a system to support the collection of inviromental data in Wonderland Country (imaginary) - Coursework Example The obvious recommendation that arises from this situation is that a separate Environmental Data Gathering executive agency be created, which carries out the capture, evaluation. Collation and dissemination of environmental data for and to the three Ministries that currently operate separate system, saving a notional two-thirds in cost compared with the current systems, and is expected to produce a centralised database of environmental material, which would not only be available at all times to the three Ministries, but also to the general public in Wonderland - a facility not available at present. An opportunity may also be taken to take advantage of the latest technology, both in terms of hardware and software. In view of the need for a separate executive agency, a further opportunity has been taken to look at the business systems and processes such an agency would need to incorporate in order to do it’s job, in the process taking advantage of current best practice in these areas and thereby ensuring that the new agency ‘administrative model’ rejects best practice and is hence best suited to it’s intended job form the first day of operation. The chief positive impact of the new organisation, systems and processes will be that a better and more-cost effective environmental data gathering service will be provided both in terms of improved service and reduced costs. The most likely negative impact will be in the staffing of the new integrated system compared with the current separate ones, as only one set of managers will be required, and the new system may well result in reductions in operating staff. However, set against this, it may be expected that the new facility for accepting environmental data form the public will result in a whole new team to handle this function, and it would be best practice to offer retraining to existing operating staff from the three Ministries to provide staff form this new

Juvenile Diabetes Essay Example | Topics and Well Written Essays - 750 words

Juvenile Diabetes - Essay Example Diabetes is a disease. It affects both children and adults. The fundamental nature of the disease is that individuals have blood glucose levels which are higher than the normal range (Basics About Diabetes, np). We eat food, this food is converted into glucose, and our bodies use this glucose sugar for energy. The human pancreas is the organ which is responsible for making the hormone known as insulin. Insulin helps the glucose get into our cells. Diabetes is dangerous because it means that the body cannot produce enough of its own insulin or it cannot use the insulin produced sufficiently. Diabetes causes sugar to increase and build-up in the blood. The consequences can be severe, as noted by National Center for Chronic Disease Prevention and Health Promotion, "Diabetes can cause serious health complications including heart disease, blindness, kidney failure, and lower-extremity amputations. Diabetes is the sixth leading cause of death in the United States" (Basics About Diabetes, np). The symptoms of juvenile diabetes, which is estimated to account for between 5% and 10% of all diabetes cases, are varied. The symptoms may include a frequent need to urinate, an excessive thirst, or an unexplained loss of weight. A person may also experience feelings of excessive hunger, numbness or tingling in the fingers and toes, or a sudden problem with vision. Other symptoms may involve dry skin, an increase in infections, or sores which are slow to heal. The onset of juvenile diabetes is often accompanied by nausea, vomiting and stomach pains. There are well-known risk factors for diabetes in adults, such as obesity and physical inactivity, but the risk factors for juvenile diabetes are "less well-defined" (Basics About Diabetes, np.) Risk factors are thought to be autoimmune, genetic, and environmental and these areas are the subject of continuing research. There are, fortunately, treatment methods for juvenile diabetes. The most basic methods include a healthy lifestyle accompanied by regular insulin injections. There should be a healthy diet and a regimen of physical activity. The insulin injections compensate for the inability of the pancreas to produce the requisite amount of insulin. These methods must be coordinated because the amount of insulin which must be injected correlates to the amount of food intake and the amount of physical activity. It is Dalton 1 important to note, however, that while there are rather well-established treatment methods there are no methods for prevention. Researchers continue to search for what they refer to as "environmental triggers" and "genetic triggers" in an effort to find some means for preventing the onset of diabetes in juveniles. There is some enthusiasm in the medical community about possible cures for diabetes in the future. Some of the theories and methods currently being researched and tested include pancreas transplants, the transplant of islet cells (these cells produce insulin), artificial forms of pancreas development, and forms of genetic manipulation where "fat or muscle cells that don't normally make insulin have a human insulin gene inserted - then these "pseudo" islet cells are transplanted into

Terrorist organization research and report on Hizballah (Party of God) Paper

Terrorist organization and report on Hizballah (Party of God) - Research Paper Example Specifically, Hezbollah gained its reputation for their bloody battles against invading Israeli occupational forces, during which they employed guerrilla warfare and martyr-based attacks. The Hezbollah began in 1982 as a response to the Israeli invasion of Lebanon. As their name literally translates to â€Å"Party of God†, they had deep religious motivations for starting the organization, though their direct actions may have seemed more political initially. During this time, Lebanon was controlled by Shia politics that had risen since the country’s liberation from France in 1943 (Norton, 2009, 21). At the outset, Israeli forces were welcomed into Lebanon to assist in forcing the Palestinians out of the southern part of the nation. However, when the Palestinians were successfully removed from the area, and Israeli occupation forces refused to leave the country in the following months, the Hezbollah viewed their actions as a direct threat to the Muslim way of life, as well as, an infringement on the Lebanese people independence. The founding members of Hezbollah were offended by the way the Israelis took ownership of their land. They were also not happy a bout the economic oppression the Israelis imposed on the native Shiites. Furthermore, the Hezbollah believed that these offenses required swift and violent action. This initiated the conflict between the nascent group and the Israeli forces, followed quickly by the involvement of other countries. To this end, in the first few years of the group’s infancy, the Hezbollah released a manifesto listing their objectives as the removal of Israeli occupation forces from Lebanon and the overall obliteration of Israeli forces from all nations. In this manifesto, they also described their desire to be free from all Western political or military involvement, as well. They viewed most of the Western nations as being allies to the Zionist movement (Jaber, 1997,

Compare and Contrast Research Methods Essay Example | Topics and Well Written Essays - 1500 words - 1

Compare and Contrast Research Methods - Essay Example However, the entire activity could either be quantitative, qualitative or both. Experimental research methods are commonly used in business particularly in finding cause and effect relationship while isolating and controlling variables in a scientific approach (Lam & Bauer, 2008). Experimental methods could be used in business communication research (Lam & Bauer, 2008). These methods could also find their way in information systems research (Levy & Ellis, 2011). In today’s getting advanced information systems that are integrated with the business world, experimental methods are therefore finding their importance in generating reliable information that could help in the actual decision-making process and gaining systematic guidance on the future actions. These are just some potential applications of experimental research methods in which the purpose is to gain considerable information through the use of experiments in order to test hypotheses and come up with the necessary resu lts. There are other research methods such as qualitative methods like focus groups and participant observation. Other methods include questionnaire-based surveys, case studies and observation. Focus groups are qualitative research methods, and as the name implies they focus on certain groups or samples with the inclusion of a clearly identifiable agenda particularly on obtaining perceptions, thoughts and impressions of a selected group on a specific topic or investigation (Milena, Dainora & Alin, 2008, p.1279). There are many potential applications of focus groups research methods and there is one study in which the goal is to show the relation between business environment and academic research (Milena, Dainora & Alin, 2008, p.1280). On the other hand, since they could generate perceptions of a selected group on a given topic, focus groups could also be used in studying potential market segments for a new product and service offerings which is a common approach by some manufacturin g companies to generate information prior to the new launching of their products. Participant observation is another qualitative research method which involves researchers joining the members of a social group, and having direct participation with them while functionally exposed in the actual field work (Vinten, 1994, p.30). Participant observation is a method of considerable interest among individuals with managerial functions or those studying human behavior in the business context (Vinten, 1994). Questionnaire-based surveys are among the most commonly used research methods employed in the business context. A study reveals that mail questionnaire surveys are common practice in international business research methodology (Yang, Wang & Su, 2006, p.601). Questionnaire-based surveys involve the use of relevant questions to be filled up by the chosen respondents. The supplied data will then be processed to convert them as useful information. Another relevant research methods commonly u sed in the business context are the case studies. A case study tries to integrate theoretical knowledge with new empirical insights, especially on topics that have not yet been widely explored (Vissak, 2010, p.371). According to Vissak, a case study could be used in international business research, both in a quantitative and qualitative approach. However, Vissak added that the case studies are not commonly used as quantitative methods. Vissak’s study about the â€Å"recommendations for using a case study method in international

Rhetoric and Sterotypes Essay Example | Topics and Well Written Essays - 750 words

Rhetoric and Sterotypes - Essay Example Politicians themselves use negative rhetoric against their opponents. People use negative language and rhetoric talking about politicians that further enhances the hatred for this group. They call them people who spend money wastefully and fill their own pockets to enjoy luxuries while common man suffers. They often call them cheaters, frauds and inhuman, and say that â€Å"good people don’t go into politics† (Baker, 2006). The stereotype that labels a tattooed body is one of the most misleading stereotypes which to some extent is true but to a large extent, is false. Public stereotypes tattooed persons as being criminals, addicted to drugs, drunkards, having loose characters like being involved sexually, dirty, rude, indecent, disrespectful, and possessing bad manners. They are thought to be rebellious and violent gangsters. They are also stereotyped as foolish persons sometimes who have no respect for their bodies. Tattooed women are thought to be sluts and whores (Smith, 2010). People see photographs of wanted criminals in newspapers some of whom might have decorated their bodies with tattoos, and they link the same image to every tattooed person which is wrong. People sometimes think of all tattooed persons to be bad and naughty because in some religions, tattoos are totally forbidden, and people decorating their bodies with tattoos are condemned seriously. Public uses negative rhetoric against suc h persons regardless of the reason why the person got himself tattooed. Most often, it is just the fashion and style that compels one to get tattooed. People have also stereotyped feminists and the label goes to every person who supports feminist theories. Feminists are most commonly stereotyped as lesbians who hate men and will do anything to kill any man coming her way. This is a very negative and a very severe kind of stereotype that does not hold any truth in it. Thinking of a feminist as a hard core lesbian is not

Cadbury conflict Essay Example for Free

Cadbury conflict Essay Businesses can come across many conflicts between stakeholders, which are the people that are impacted by the business. Cadbury, the chocolate producer, has started an organization, worth  £9 million pounds, to put sports equipment in school across the UK. Customers would need to save tokens from chocolate bars and give them to the schools. To get the first equipment, 750 tokens are needed. While to allow the school to obtain a variety of different equipment, it needed 2000 tokens. For schools who can’t afford these new equipment, this idea was very appealing. Cadbury’s ‘Get Active Campaign’ was sponsored with deals from Cadbury and the government by top sports stars such as boxer Audley Harrison and runner Paula Radcliffe. However the company and the government were blamed for increasing the rate and the chances of obesity in young people, because they would eat more chocolate through this scheme. Some stakeholders that are affected by this scheme would be the customers, the competition, the workers, the government, and the shareholders. The customers would be affected by this scheme because they increase the problems of obesity in young people, by eating the Cadburys chocolate in order to receive sports equipment. Cadbury would become more popular and common and after people have tried their chocolate through this scheme, it would encourage them to go buy more, which increases the profit for Cadbury. This would also lead to a stiffer competition between other chocolate and food producing companies. This scheme would be known as a fast effective way of advertising Cadburys chocolate. The workers would also be affected because they would be demotivated and therefore are unlikely to produce good quality products or deliver good customers services. Also, through the scheme, Cadbury would spend  £9 million, and therefore, during the process of trying to sell more chocolate and earn more money, their workers would earn a lower salary. The government would be affected because they would be criticized for encouraging children to eat more chocolate. The shareholders are affected because they would receive a lower profit if the profit margin is dropping. The businesses responsibility would be to provide for the population and to fulfil their wants and needs. In this case, Cadbury is providing for both its customers, and the school. It’s responsibility is to also provide jobs for the society. These people make money to support themselves and their families, pay taxes and use their wages to buy goods and services. The businesses responsibility towards competitors would be to be honest in their business practice. The businesses duty towards its workers would be creating a safe work environment, to pay workers of a business a minimum hourly wage, and to pay each worker money owed from working per paid period, including overtime, sick leave, and vacation wages. It is also the responsibility of the business to train workers in safe procedures to minimize the risk of injury. Also it is a business duty to create a working climate that fosters respect and fair treatment of every worker regardless of age, gender, race etc. The businesses responsibility towards the government is to pay taxes, follow environmental regulations (they need to limit the number of pollutants they expel), to maintain law and order etc. Finally, the businesses responsibility towards the shareholders is to build and maintain generosity in the eye of society, to provide goods and services, and to earn a profit and bring money to the company and the investors. Conflicts that might exist between stakeholders would be between society and the company and government. Even though the government supports Cadbury’s ‘’Get Active Campaign†, the general public is speaking that the only candy company is using the concept of being active to lure children to purchase more chocolates. It would also increase the number of calories the children take in (1.2 million) since to receive only one piece of sports equipment (e.g a volleyball set), children must collect $2000. Thus, leading to obesity at a young age. Another conflict that might result is between customers and the company. The customers buying the chocolate might realize that the campaign is just a scheme created to sell more chocolate, yet neglects the importance of healthy exercise. Some solutions to the conflicts that the businesses faces would be that Cadbury should cancel the concept of accumulating chocolate tokens. It is the responsibility of companies to encourage customers to live a fit  lifestyle, not a plan to sell more chocolate. In order to solve the conflict, Cadbury should cancel and donate the sports equipment to financially struggling schools as an act of charity. Public relations firms specialize in dealing with negative publicity. There are many ways to solve problems between different stakeholders. Each business stakeholders have their own business objective. They usually have different opinions and have to disagree about some decisions. Finding a solution can satisfy both the conflicting stakeholders.

Importance of Quality and Quality Management

Importance of Quality and Quality Management NEED OF QUALITY In todays competitive world producing world class products. In order to survive in the competitive world market producing different product with best techniques, it is important for the firms to take extra mileage to the quality of product and service they provide. In the recent world consumer are aware of the products and service provided by the other firms. Also today there are government empahasis on the quality issues of the products. So firms give extra emphasis on quality and productivity. Total quality management is an attempt in this direction. In other words it is an effort to take the advantage of competitive market by focusing on the organisational operations which is important for the customers, by providing customers best product and services using new manufacturing techniques. Definition of quality The totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs Quality is the extent to which products and services satisfy the requirement of internal and external customers So the Quality Management is the leadership, infrastructure and the resources that support employees as they meet the needs of those customers. A quality product or service is one that satisfies the customer. Usually there are two types of products quality 1) Quality of design Quality of design measure the functionality of a product or services. It is the decision of designer to include or exclude certain production features. The customer really measures quality through appearance, operation and reliability. 2) Quality of performance Quality of performance measures how products and services match the intent of the design. This characteristic traditionally has been the focus of a quality management program. In this regard, quality refers to doing it right at first time. APPROACHES TO QUALITY There are 2 approaches to quality TRADITIONAL APPROACH Traditional approach to quality uses an acceptable quality level that permits a certain level of defects to a product produced and sold. The AQL is where level of defects are allowed to minimize the total quality cost. Traditional approach believes that the defects will payoff the failure cost and prevention and appraising costs. As prevention and appraisal cost increase, the internal and external cost are expected to decrease. As long the failure cost are greater than the corresponding increase in prevention and appraisal cost it is acceptable. THE MODERN APPROACH Modern approach is to GET IT RIGHT FIRST TIME. It believes in total quality control and view the optimal quality cost with Zero defects are produce. For firms operating in the advanced manufacturing environment quality is a critical dimension. Quality cost can be managed differently then implied by the traditional AQL model. Defects can be reduced below the AQL level and quality cost can be reduced simultaneously THE COST OF QUALITY Market shares of many firms have eroded because of the firms using high quality products have been able to sell mare than the products of lower price. In order to compete in the market, firms have placed quality prior to the price. Firms have placed emphasis on quality and productivity in order to Produce saving such as reducing rework cost and Improve product quality. Cost of quality is the cost due to poor quality which exist in the product. Quality cost are the cost incurred by investing in the prevention of non-conformance to requirement appraising a product or service for conformance to requirement Failing to meet requirement. Cost of quality are classified into three categories Prevention cost Prevention costs are those cost incurred to prevent defects. Amount spent on the quality training program, research to determine the customer requirement and improve production equipment are the prevention cost. Appraisal cost Appraisal cost are the cost associated with measuring, evaluating and auditing product or services to assure conformance to quality standards and performance requirement. These cost includes the cost of inspection of product purchase in process or in final or service audits ie the costs associate with products supplies and materials Failure cost Failure cost are cost resulting from products or services not fulfilling the requirements of the users need. Failure costs can be either internal or external. Internal costs are the cost occurring prior to delivery of products or furnishing the services. Example cost of scrape, rework, reinspection, retesting, material review and down grading. External costs are the cost occurring after the delivery of product or during furnish services to the customer. Example processing customer complains, returns, warranty claims and product reclaim. Total quality management total Quality Management is a global customer orientated management philosophy, which encompasses all actions, values and beliefs of an organisation which aims to continuously improves and maintain quality standards. It is a systematic approach to education, management and operation designed to focus and co-ordinate the efforts of all employees in an organisation. TQM is supported by two key beliefs: that quality is what the customers say it is and that must be thoroughly integrated into the fabric of the organisation including its basic strategies, culture and management systems. It is an essential pursuit for total quality. It is zero defect approach. It emphasises the top level of quality where zero defective goods are produced. This approach opposes the traditional belief of acceptable quality level which accepts to produce and sell predetermined defective units. This approach allows some defects in order to minimize the total quality cost. Studies indicate that cost of poor quality is 20%for the manufacturing and 30% service industries of the gross sale. Quality expert maintain that the optimal quality level should be about 2.5% of sales. The accounting dept is the major force in the firm that keep track of and report on quality PRINCIPLES OF TOTAL QUALITY MANAGEMENT Making the product right first time is the main objective of total quality management. Successful implementation of TQM program will reduce cost than increasing it. It is obvious that better quality will increase productivity. This principal is based on the principle that when less time is spent on repairs and rework and more time is given on manufacturing will increase productivity. When an organisation keep the accurate records of cost of quality tqm will demonstrate that effective total quality measure cost will payoff the cost of repair and rework. Elimination of high reject rate results in fewer repairs, rework or scraps resulting in reduction in cost. Comparing the cost of quality with tqm is necessary for the management who are cost conscious in both industry and government. Management will measure the success of tqm on the basis of cost data. Successful implementation of tqm can eliminate the following costs Rework or repairs Inspection of rework Testing of rework Warranty cost Returned materials Discounts adjustment and allowances The cost of prevention in tqm is far lower than the above failure costs. FEATURES OF TOTAL QUALITY MANAGEMENT A systematic way to improve the product and services A structured approach in identifying and solving problem A long term method of quality control A process support by managements action A process that is supported by statistical quality control A technique practice by everyone. ELEMENTS OF TOTAL QUALITY MANAGEMENT A focus on the customers:- Any functional unit has customers whether they are external customer or internal units. tqm advocates that the managers and employee are so customer focus that they always try to meet or exceed customers expectations. The management must accept concept that quality gets customer orders and meet the customers needs and expectations which is the stretagic goal of tqm Long term commitments: Experience shows that significant gains come only after management makes long time commitment to improve quality. Customer focus must be constantly renewed to keep that goal foremost. Top management support and direction: The top management must be driving force behind tqm. Senior manager must show their personal support by using the quality improvement concept in their management style and providing financial and staff support. Employee involvement Full employee participation is the integral part of this process. Every employee must participate in achieving this goal. It involves managers, supervisors and employees in improving service delivery, solving systematic problems and correcting errors in the all the parts of production process. Effective and Renewed Communications. The power of internal communication is central to employee involvement. Regular communication must be made at all levels in order to adjust its way of involvement and reinforce the commitment to total quality management. Reliance on standards and Measures Standard and measures should reflect customers requirement and changes that needs to be introduced in the internal business of providing this requirement. This emphasis doing the right thing right the first time. Commitment to Training Training is very important for the success of total quality management. This should start for the top level management to all associated with this task. Areas required for concentration must be identified. Required trainings skills and courses need to be provided to the person involved in. Modern approach to quality are associated with a number of GURUS. The modern approach to quality is reflected in the following quality gurus. The modern era of quality was herald by the following gurus. W. EDWARDS DEMING W. Edwards Deming, also known as father of quality control in 1951. He was an American statistician, professor, author, lecturer and consultant. He is well known for improving quality production in America though he was recognised for his work more in Japan. After World War II he travelled to Japan at the request of Japanese government to assist its industries in improving productivity and quality. He taught that by adopting appropriate principles of management, organization can increase quality and reduce cost at the same time. His basic premise was that high quality is equal to lower cost. If you get it right first time then there are minimum prevention, detection remaking cost. His philosophy is summarised in his 14 key principles. Create a culture of constancy of purpose towards improving of product and services. ie replace short reaction with long term planning. Adopt the new philosophy. ie the implication is that management should adopt the philosophy instead of expecting the workforce to do so. Cease dependence on inspection if variation is reduced there is no need of inspection of item for defects. Reduced number of suppliers to a manageable quality. Award supply contracts on the basis of conformance than low cost. Also specify the quality expectation from them. Set up programs for continuous improvement of costs, designs, processes, products, culture, etc Institute continuous training programs to maximise the contribution of each employee. If employee are inadequately trained there will be no uniformity in the work process leading to variations. Establish leadership. It means focus supervision on helping employees. Encouraging them to do a better job and take pribe in their work. Eliminate fear from the work place by encouraging communication. Fear may prevent them acting to best for the organisation. Break down barrier between departments by encouraging team work. Eliminate slogans- Another central idea of TQM is it is not people who make the mistake it is the process they are involved in. Harassing the workforce without improving the process will have a reverse effect. Eradicate management by targets. The numerical target may also lead to production and delivery of poor quality goods. Remove barriers to pride of workmanship. Institute education and self improvement of training in new and appropriate technologies Defining clearly the transformation is everyones job. Though some of the principles were challenged they remain vital for the concept of quality management. PHILIP B. CROSBY PHILIP B. CROSBY contributed to the concept of quality in 1979. He is widely recognised for promoting the concept of Zero defects and for defining quality as conformance to requirement. He initiate the Zero Defect program at the Martine Company Orlando, Florida Plant. As quality control manager the perishing missile program, he was credited for 25% reduction of cost and 30% reduction in scrap cost. He stated that the management must include cost of quality as part of financial system. Crosby defines quality as conformance to requirement. He stated that what cost money are the unquality thing. Quality is free when organisation emphasis on prevention of mistakes than to detection. Mistakes are caused either because of lack of knowledge or lack of attention. The first can be identified and corrected while the second is the attitude which can be changed by the individual. To achieve this Crosby listed the 14 steps to quality improvement. It must be made clear that management are committed to quality. Quality improvement team of senior management must be formed. Evaluate the process to measure quality to find out where the potential or current problem to quality lies. Evaluate the cost of quality to explain as a tool for management. Create awareness among employees the personal concerns for the quality. Appropriate action must be taken to correct the problems identified in the process of quality. Process of improvement must be monitored constantly and must make sure zero defect quality process is carried out. Trained supervisors must actively carry out their part in quality improvement. Hold the Zero defect day to reaffirm management commitment. Individual must be encouraged to set improvement goals for themselves and for their groups. Employee must be encouraged to put for the obstacle in their way to quality improvement. Appreciate the performance of the employee for their participation. Quality councils must be established to communicate at regular basis The process of quality improvement must be reviewed so that it continues and do not stops. ARMAND V. FEIGENBAUM THE PROPONENT OF TOTAL QUALITY CONTROL. ARMAND V. FEIGENBAUM proposed the theory of total quality control. He believed that high quality could be achieved only through organizational support. He also asserted that the quality must be priority and not afterthought. He emphasised on the administrative viewpoint and considered human issue as a basic issue to quality control. He stress that quality do not mean the best but best for the customers use and selling price. Quality control represents a management tool with 4 steps. Setting quality standards. Appraising conformance to thsee standards Acting when standards are exceeded Planning for improvement in the standards According to him quality must encompass all the phases of in manufacturing the product which includes design, manufacturing, quality check, sales, after sales services and customer satisfaction. He also put forward the way to control the above phases. Feigenbaums idea of modern quality concept was more management based. He recommended that Increase operators efficiency to enhance overall quality. Prospecting to increase quality awareness in the organisation. Involving all the employee in the quality enhancement process. He also believed that quality must not be regarded as cost reduction tool but must be taken as an administrative effort to provide channel for knowledge integration and communication and encourage employee to participate in quality initiative. His concept is reffered to as quality at source and mean that every worker manager and authorities are responsible for performing their work with perfect quality. In TQC quality is more important than production rate so the worker must be given authority to stop production where quality problem arises. KAORU ISHIKAWA KAORU ISHIKAWA wanted to change the way people think about the work. He insisted that quality is not just improving product quality but also can go further. His notion of quality control called for continuous customer service. According to him quality improvement is a continuous process and can always go one step ahead. The head of the fish is the outcome desired, or effect. Contributing factors leading to this or causes are listed as boxes at the end of ribs. Each rib can then be broken down further into the specific factors. Once a diagram has been completed then it can be used to select areas to be tackled and their priority order, and how they can be managed. Generating a complete diagram aids the consideration of an overall development strategy. With his cause and effect diagram also called fish bone diagram management were able to make significant and specific advancement to their quality improvement. With the help of his diagram the users can find out all possible cause of the result and find the root of process imperfection. By pinpointing the root problem this diagram provide improvement from the very base of the problem. His philosophy of total quality management can be summerised as follow Product quality is improved and becomes uniform. Defects are reduced. Reliability of goods is improved. Cost is reduced. Quantity of production is increased, and it becomes possible to make rational production schedules. Wasteful work and rework are reduced. Technique is established and improved. Expenses for inspection and testing are reduced. Contracts between vendor and vendee are rationalised. The sales market is enlarged. Better relationships are established between departments. False data and reports are reduced. Discussions are carried out more freely and democratically. Meetings are operated more smoothly. Repairs and installation of equipment and facilities are done more rationally. Human relations are improved. JOSEPH M. JURAN DR.JOSEPH M,JURAN developed the quality trilogy.- quality planning , quality control and quality improvement. Good quality management requires quality actions to be planned , improved and controlled. Juran believed that quality is dependent on the customer satisfaction and dissatisfaction. His ten steps to quality are Create awareness for the need improvement. Goals must be set for improvement Ways to reach the Goals Facilitate training Carry out project to solve problem Progress must be reported Efforts must be recognised. Results must be communicated Achieved results must be maintained Maintain momentum His concept of quality did not just concentrated on the end of customer but also on internal and external customers.

Flavor Principles: Theory of Preferences and Rejection

Flavor Principles: Theory of Preferences and Rejection Food, as defined by the dictionary is a substance that provides nutrients for maintenance and growth when consumed. The term itself is general and could be seen from different point of views, thus, creating other function words such as feeding and eating. The word feed is usually utilized when animals is involved, while the word eat is utilized when humans are involved. Feeding and eating is distinguished by its functions; feeding itself merely involves the gathering of food, while on the other hand, eating does not only involve gathering of food, but also cultivating and raising livestock. Due to this reason, some foods are only available to certain groups, allowing the development of customs that decides between the edible and inedible as well as the manners involved during consumption. (Kittler and Sucher, 2004) Food on its own does not only function as source of nutrients. Food could define an identity of a person, functions as symbols in religions, as well as defines a culture. As an example; in Muslim countries such as Malaysia and Indonesia, a person who consumes pork would be Chinese. If the person is not categorized as Chinese, the person might be Buddhist, Catholic, or other religion that do not limit these people to consume. It is undeniable that there is relationship between the food that people eat, perceived value of others as well as the way in which people characterize themselves. (Kittler and Sucher, 2004) Stein and Nemeroff (1995) support this with their research which involves college students which were to rate profiles of people based on their diets. Diets were termed as good foods and bad foods. Good foods are the foods that are categorized as healthy and contain less fat such as fruit, salad and whole wheat bread. While on the other hand, bad foods are the foods that are categorized as unhealthy such as steak, hamburgers and french fries. The result showed students who eat good foods are judged generally to be fit, active and is perceived as more attractive, quiet and more analytical than those who consume bad foods. The way of processing food within certain group that includes every step of the process; starting from selection, distribution, preparation and consumption creates similar pattern which are unique towards their eating behavior. These patterns are known as food habit. (Kittler and Sucher, 2004) Basically, there are different factors that affect individual food habits and these factors are interrelated. Conner (1993) created a basic model that determines individual food intake. Adapted from Understanding Determinants of Food Choice: Contributions from Attitude Research by Mark Conner, 1993 The food characteristic in the diagram consists of the physical and chemical properties as well as nutrient content of the food. It plays as one of the basic roles to food choice due to the fact that it is often related to physical wellbeing; whether there will be allergic, discomfort or long term outcome that might affect growth, weight or even diseases caused. (Falk et al, 2001) Economic factors consist of price and availability. Price determines the economic situation of a country, which estimates behavior of the consumers. While on the other hand, availability simply determines the food consumed by each individual (Rozin, 2007). There is clearly a relationship between food consumption and economic condition (Ozimek and Biemans, 2011). In their studies is mentioned the structure of food consumption on Poland, which is determined by its economic development. They showed that in the early 1990s, consumers reduced their expenses on dairy products due to increase in price (Kramer, 1993). As there is constant increase each consecutive years, the share on food expenses fell; dropped from 41.3 percent in 1989 (Bywalec, 2000) to 20.3 percent in 2008, especially among the basic foodstuffs such as milk, eggs, rice and grains when compared to 2007 (Central Statistics Office, 2008). Nevertheless, although generally the share dropped, there is different consumption leve l of substitute among the socio-economic groups. As an example, in 2008, there is an increase in consumption of fruit juice and vegetable juice among those with highest income. While there is an increase in bread, flour and milk among those with lowest income. On the other hand, social factors consist of culture, religion practices, media and social pressures through parents and friends. Food habit is mainly determined by culture. In fact, human is the product of interactions between biology and culture (Poulain, 2009). Thus, in Poulain context, culture is involved both biologically and socially. Biologically, culture is already written in the genetics. Rozin (1991) studied the correlation in food preferences between parents and child, and found the correlation to be very low. While socially, human grow up in the environment that is determined by that certain culture. This is supported by the statement made by Mead (1943) who perceives food habits as systematically interconnected food behavior of individuals that has been raised within that certain cultural tradition. Other components such as religion practices (e.g. Pork are banned among the Muslim), media (e.g. children exposed to fictional characters such as Popeye) and social pressures (e.g. social status) are attached to the environment where each individual is raised. While economic and social factors do not seem to be interrelated, Poulain (2009) studies the relationship between the two. In his study, Poulain mentioned that each individual has the ability to control resources through their demand, due to the value created in the social life that each individual is raised in. This creates ecological constraints by changing the environment, as an example; through irrigation, sanitation and pollution. The ecological constraints created affect the availability on resources. This, thus, affects the country economically. Food characteristic and economic/social factor are the factors that shape individual perceptions in terms of sensory, physiologically and psychologically. In a way, these factors automatically program a certain individual to behave according to the environment that they have been raised at. Sensory is the perception of appearance, smell, taste and texture. Kittler and Sucher (2004) mentioned that every individual has the ability to predict the sensory characteristic of a certain food and decide whether these characteristics would be acceptable. This ability is usually obtained based on foods that are culturally acceptable. As an example; in West Africa, there is preference towards bright orange color obtained from sweet potatoes as their staple food. Thus, the first time they are exposed to colors that are contradictory, there is tendency to reject the food. age In additional to that, age also plays important role in adjustment of taste. This is due to the fact that preference of taste differs as individual matures. Human has the ability to detect flavors, texture Drenowski Gomez (2000), Stubbs et al (2000), Anderson (1995) and Burch (1992) in Kittlers book, mentioned that during infancy and childhood, individual has better preference towards sugars and fats. The preference will peak in early teenage years, and will then subside in the later years. This explains the reason for coffee preference for individual in later years. While sensory forms attitude towards food, physiological factor is one of the individual characteristic is the process that happens in the body itself (Rozin, 2007). These processes act as stimulant to motivate each individual to consume the food. The processes happens in two forms; metabolic and neural. Metabolic process takes place in the body by processing the nutrients composed in the food. In this case, nutritional information is stored in individuals nervous system. On the other hand, neural process takes place in the brain. The information stored during metabolic process is integrated together with factors that lead to food consumption such as ambience, environment and others. On the other hand, psychological factor is all the aspects that relates to individuals behavior psychologically in regards to food. It includes two components; individuals attitudes and perceived social pressures. Attitude is internal and estimates the benefits, personality, mood, preferences and other factors that affect it. Usually, it is affected by beliefs regarding the outcome after performing that certain behavior, whether good or bad. (Shepherd, 2007) As an example; any contact with pork is believed to be sinful for Muslims. Thus, no Muslim consumes pork. While on the other hand, perceived social pressure is external. It includes others perception of performing that behavior such as parental influences, peer influences and the media as well. (Rozin, 2007) ACCULTURATION PROCESS It is undeniable that food characteristic, economic and social factors plays major role in shaping early individual eating behavior. Nevertheless, this does not imply that eating behavior will stay the same. In fact, eating behavior changes over time due to events and experiences. When an individual that belongs to a certain ethnicity is moved to a place with different cultural norms, they undergo an acculturation process. Acculturation is the transformation process that an individual experience when transferred to a place with different cultural norms. The transformation may occur at two different level; micro and macro. Within micro level, the transformation reflects in individuals attitudes, beliefs and behavior. While on the macro level, the transformation may reflect physically, economically, socially or politically (Satia-About a et al 2002 in Kittler and Sucher). Acculturation at micro and macro level may develop steadily based on length of stay. Nevertheless, acculturation of food habits works in a different way. Food habits do not develop steadily; it does not change early food habits to general food habits of the majority of the population (Kittler and Sucher, 2004). Natives may or may not experience acculturation in food habits; whether it is in term of frequency of daily meal intake, local dishes consumed or food preferences. Kim and Chan (2004) studied the acculturation of dietary pattern of Korean Americans. In their studies, they found that 87% of middle aged Korean still prefer to consume Korean food rather than American food after migrating to the USA, but 51% presume changes in their dietary habits. In fact, changes in diets and type of meals consumed are found in individuals who were born or stayed longer in the USA instead. The theory of acculturation could be further explained with another conceptual model of food choice. The components involved in the model may be similar to the basic model. Nevertheless, it could be utilized to understand the theory of acculturation. Psychology of Food Choice by Richard Shepherd Based on the model on the previous page, the main component of food choice starts with life course. Life course involves individuals experiences events and turning points in life. When individuals encountered different environments (socially or culturally), situations and experiences with food, they build their own life course that entails both past and current eating experiences. This enables them to have standard expectations of food in the future, which automatically develops their perception of certain food over time (Sobal et al in Sheperds, 2004). Within an individual life course there are always three components involved; thoughts (trajectories), turning points (transitions) and time (timing). Thoughts play as the base, as it defines the decision made when it comes to food. However, it changes over time due to turning points and time. Trajectories This is basically individuals perception of food choice within their life course. It involves individuals attitudes; thoughts, feelings and actions throughout their lifespan (Devin et al, 1998 in Sobals). It is created in the early childhood based on types of food exposed, and thus, develops reference for individuals when making decisions regarding food in the future. In short, it is interchangeable. Nevertheless, due to early exposures of food, the decisions made often involve the same food selections regardless of the situations encountered (e.g. ageing and changes in health) (Paquette and Devine, 2000 in Sobals) Transitions T his is the modification in individuals life that changes their trajectories (Devine et al, 1998 in Sobals). It could be minor events that lead to small detour in life or even radical events that acts as turning points that changes life the opposite way. Nevertheless, these events have the ability to redesign new food trajectories. Examples of these events are changes in employment, illness and migration to a place with different culture (Devine, 2005 in Sobals) Timing This represents the timing that these transitions happen within the life course of an individual. Timing places an important role as it determines the level of influence in the change of food habits (Devine, 2000 in Sobals). As an example; during bird flu, people tend to eat less poultry to avoid the virus. Nevertheless, people may not adapt no bird diet without the flu. Influences, on the other hand, provide factors that contribute in the change of trajectories. These factors act as support for individuals to change their perception towards food. Without these factors, individuals may not experience change in their food habits. Contexts Context is basically the surroundings in which people make food choice. Views could be seen environmentally (climate), socially (standardized behavior), biologically (nutrients) or economically (availability). A simple example would be the availability of ingredients due to weather. Not all ingredients are available during certain season. It is undeniable that surroundings changes constantly through different views. Thus, it also affects the construction of food choices. (Avery et al, 1997 in Rozins) Resources (Tangible and Intangible) Resources determine the availability of ingredients, materials and other sources involved in the process of food choice. Tangible resources may be in a form of money, equipment, transportation and storage space. On the other hand, intangible resources are in a form of time, skills and knowledge. It could also be in a form of advice and emotional support (Senauer et al, 1991) Ideals Ideal is the set of thoughts that defines the acceptability level of food. It plays an important role through thoughts about proper meals, manners and health. In addition to that, it also determines the way in which individual should eat. The flexibility of ideals are determined by the social factors of food. (Sobal, 1998 and Devine et al, 1999b) Social Factors Social factor determines food choice through relationships that each individual builds. Through relationships, individual determines the place, the time, the type of food and the way in which they should adapt to eat. (Sobal, 2000) Personal factors Personal factor involves internal factors that influence food choice. Based on figure 1, this involves all the factors under individual characteristics. The last component that contributes to food choice is personal systems. Personal system is a process whereby people apply all the factors under influences into practice. Individuals, in this case construct values and classify foods and situations based on the values that was perceived before. Nevertheless, values perceived by individuals vary differently. Values perceived could be in form of taste, convenience, cost and health (Connors et al, 2001). Personal system allows individuals to involve their emotions and develop strategies pertaining to food selections in different situations. (Falk et al, 1996, Furst et al, 1996, Connors et al, 2001 in Kittler and Sucher) Taste Taste is basically the first impression a person considers during consumption. Perception of taste could be described as appearance, odor, flavor and texture. Nevertheless, taste has the tendency to change overtime (Sobal et al, 2004). Convenience Convenience involves time, ability, mental or physical involvement in preparing, consuming and cleaning up after eating. Justify more for each points Cost Cost represents monetary involvement that includes the level of monetary value. This determines sensitivity towards certain product. Individuals with unlimited income may still be sensitive towards price due to its monetary value. Health Health involves thoughts and considerations regarding physical wellbeing. As an example; foods that may result in digestive discomfort, allergic reactions will not be considered to be consumed. Based on the components involved in food choice, acculturation process happens within the life course, when there is alteration in trajectories. Trajectories alter when there is match between aspects under influences and personal system. Influences construct trajectories at the beginning as well as during transitions. Early exposure during childhood that involves influences such as friends, family, culture and environment sets the base of individuals thoughts. It creates individuals identity and personal systems based on values taught by the environment that individuals develop in. This initial programming in trajectories usually shapes individuals eating skills, table manners, social activity relating to the food and also determining the social group that individuals are categorized in (Poulain, 2009). Kim and Chan (2004), in their research, thus, proves that Koreans who are born and lived longer in Korea tend to have higher level of food acculturation, which is related positively with language, media, friendship, food. They speak more English, follow American diet and associates with American-style friends. Relating to the theory of acculturation, these individuals have been exposed to this type of environment. Thus, the values taught differ as well to their native values. During transitions, individuals are exposed to different forms of influences. They tend to associate with new friends and new environments. This happens in events such as migration, change in employments, illness or even accidents. With these changes, individuals automatically adapt to the new situations. Exposure to new thoughts, perceptions and environments widen up individuals thoughts and values. Theoretically, values obtained through these influences are processed into the personal systems to see whether it match the aspects. With addition of timing involved, such as length of stay, acculturation will then happen and produce new trajectory. Olsen and Wandel (2005), in their research, prove that acculturation in food happens among Pakistani immigrants women in Oslo, Norway. Resources are one of the reasons that change their food habits. Fish, meat, chicken could be obtained in everyday lives in Norway, whereas in Pakistan, these meats tend to be included as status food, and could only be obtained once a week. Thus, there is increase in meat consumption after the migration. Paratha is no longer consumed for breakfast, but bread is utilized instead. This is because it is considered to be unhealthy as it could give digestion problem due to the cold climate in Norway. The result obtained by Olsen and Wandel (2005) could be related to the relationship between influences and personal systems. Consumption of paratha moves to bread after few years, although women experience hard time at first. This is because both paratha and bread are considered as bread. This, thus enable them to match the requirement from the influences towards the personal system they have built in their initial programming. COMPONENTS INVOLVED TO DETERMINE FOOD HABITS To fully understand food habits from different cultures, the basic models have been developed by researchers. However, these models basically categorize components involved in food habits that need to be compared between different cultures to further understand food habits (Kittler and Sucher, 2004). Core and Complementary Foods Adapted from Food and Culture Kittler and Sucher (2004) Based on the diagram that is adapted above, the most inner layer of the model represents the type of food that is most consumed in individuals diet, followed by the least. In this case, core food is the type of food that is most consumed. Basically, this is due to the fact that core food represents the staples. These foods could be rice, wheat and corn. These types of foods will not be omitted in an individuals diet and consumed on daily basis. On the other hand, complementary foods are the food items that are consumed to enrich the palatability of core food in terms of taste, texture and smell. The types of food could be meat and vegetables, ranging from different types of cooking method. Usually, the types of core and complementary foods consumed determine the identity of the culture that an individual belongs to. Secondly, secondary foods are the type of food that is consumed less frequently. The items involved in this could be meat, vegetables and fruits. The items that are included under this type may also be categorized under complementary food, depending on the frequency of consumption. As an example; a persons diet includes rice and chicken daily. Fruits are consumed thrice a week. Thus, chicken is the complementary food, while fruits are the secondary foods. Lastly, peripheral foods are the food that is preferable towards individuals, but are not included in the cultural diet. Kittler and Sucher (2004) mentioned that changes in food habits often happens with this type of food more rather than core foods. Kocturk and Runefors (1991) design a model that explains the process of retaining and changing food habits in relation to the core and complementary model. The model involves two major components; identity and taste. Identity is created due to exposures towards the same ingredients, flavors, textures since early childhood. When individuals retain its cultural eating habit, they consider identity first and taste later on. Whereas, when individuals change their food habits, they consider taste at the beginning. Kocturk and Runefors (1991) Adapted from Changes in Food Habits among Pakistani Immigrant Women in Oslo, Norway by Olsen and Wandel (2005) The statement is supported by Verbeke and Lopez (2001) who compares the food attitudes between the Belgians and the Hispanic (Latin-American) group living in Belgium, based on aspects on attitudes and perception on the food. Among all the aspects included, taste and texture are involved as well. The foods of the Hispanics were termed as ethnic food. Result shows that the Belgians perceive taste, appearance and authenticity to be important aspects when consuming ethnic food. While the Hispanics, consider other criteria towards Belgian foods. Kocturk also mentions that incorporation of new diet starts with the accessory food. Comparing to the previous core and complementary food model, accessory food is basically the combination of peripheral and secondary food. Fruits, dairy products, fats and nuts are considered under accessory food. This is because, these foods is often categorized as additional to a certain meal. In contrast to changes in complementary food, accessory food takes much lesser time to adapt. On the other hand, core food stays as it is for generations. Kocturk did his research among Iran immigrant in Uppsala. Result shows that changes are seen most on accessory food. This is shown in the change of type of snack consumption from dried fruits and nuts to potato chips; dairy products from fresh cheeses and yoghurt to sweet milk and aged cheese. While on the other hand, Swedish bread as staples that has resemblance towards Iran bread stays as its core food Flavor Principles Flavor principles in every meal involve pervasive and distinctive seasonings which enable the society to characterize a certain cuisine (E.Rozin, 1981 in Pliner). Raw ingredients are exposed to different herbs, spices, marinades that suit the society culturally during preparation, creating certain characteristic of taste, texture and smell of the food (Kittler and Sucher, 2004). As an example; Japanese cuisine involves soy sauce, rice wine vinegar and sugar. On the other hand, Korean cuisine involves fermented paste such as Kochu-Jang. These seasonings are used in every meal, exposing the society to the flavor principles itself, creating trademark of each cuisine and acceptance towards individual. Kittler and Sucher (2004) add to the statement by mentioning that the principles of flavor within a culture, is not so much of a question of preparing the food. In fact, preparation and seasoning of food is placed second to the initial selection of the ingredients. This is because, during selection process, there are certain aspects that play major roles; weather, soil texture, source of water, drainage system, natural minerals contained in the soil itself, and other environmental factors involved. These aspects may affect the taste of the ingredients. As an example; wine products tend to have different taste when it comes from different countries and even regions within the country itself. Thus, the issue of acceptance of flavor principles of each individual of a culture is still relating back to the factors that were mentioned in the general theory of food choice, regardless whether socially, biologically and environmentally. The early exposure towards cultural food started the environment, which determines availability; biologically, in the wombs and written in the genetic (Poulain, 2009); strengthened by social influences through parents, friends and media (Conner, 1993). In short, the general view of a society perception of flavor principles is still relating back to one, which is exposure. Due to the exposures towards certain flavors culturally, individuals often have problems in incorporating new flavor principles to their diet. The neophobic attitude presents in every human program individuals to keep them in the safe track, preventing them to alter their programmed flavor principles against flavors that are familiar (Schulze and Watson, 1993 in Pliner and Salvy). Nevertheless, just as how individuals obtain their initial flavor principles culturally, the theory of obtaining other flavor principles stays the same, based on the general theory and/or acculturation process. Strategies may be utilized to improve individuals preferences towards new flavors; such as repeated exposures and evaluative conditioning. These strategies affect one familiarity and preference towards the food. Repeated exposures Studies show that there is higher probability that individuals acquire preference towards the food when repeated exposure is involved. This is due to the fact that, exposures transform negative reaction to positive reaction (Zajonc and Markus, 1982). As an example; Mexican children are not born with preference towards chili peppers. However, Mexican mothers season its ingredients with chili peppers. With the same exposures towards the same taste, children tend to grow up by overcoming their fear towards chili pepper and grow fond of it (Rozin and Schiller, 1980 in Zajonc and Markus). Evaluative conditioning Evaluative conditioning involves pairing of taste and appearances with flavors that are mostly preferable (e.g. sweet taste) (Rozin and Zellner, 1985 in Kittler and Sucher). As an example; by pairing coffee (bitter taste) with cream and sugar (sweet taste) enables individuals to increase their tendency of preference towards coffee (Rozin, 1996 in Eeertmans et al). Flavor Principles (Theory of Preferences and Rejection) The theory of explains the process that leads to individuals perception of flavor which will affect individuals programmed principles of flavor. In this case, there are two behaviors involved; affective responses (feeling of pleasure) and cognitive behavior, which analyze the surroundings. Cognitive behavior, identify the features, benefits of a certain object and evaluate them, which will then determine the type of response (Zajonc and Markus, 1982).. In this case, flavor is perceived through taste, smell, appearance, texture, fat content, temperature and sensations. Taste is then related to each of these components for evaluation, and produce affective responses (usually determined by the amount of sucrose and fats) (Eertmans et al, 2001). On the other hand, disgust/rejection is obtained through the negative oral experience (Rozin in Shepherds, 2006). The response is termed as distaste response. Usually, individual experience distaste response due to the nature of the food, which could not fit to individuals flavor principles. Determinants of a Meal Elements that constitute a meal vary based on culture. It could be types of staples, order of dish, alternate meals, frequency of eating and serving size. These elements are grouped under meal patterns and meal cycles (Kittler and Sucher, 2004). With the variation of elements involved, meal patterns and meal cycles automatically vary as well depending on the culture. Meal patterns involve elements that persuade individuals within a culture to consider it as proper meals. These elements could be types of core and complementary food, its method of preparation, dish order (appetizer, main course and dessert), snacking options and types, celebration and portion size (Kittler and Sucher, 2004). As an example, in Asian cultures, starch such as rice must be included in a meal to be considered as proper meal. Other form of starch such as noodle could be utilized as a substitute as well. Nevertheless, for some Asians, these substitutes could not be utilized. Rice is one of the elements that is a must within a meal. Meal cycle, on the other hand is basically the timing that meals occur. It involves the frequency of meals and the right time as to when it is consumed. These times could be within a day (involving breakfast, lunch and dinner) or during events such as Christmas or Thanksgiving. During acculturation process, perception of taste is not the only aspect that changes, although in one of the models of acculturation, only taste and identity are involved. In fact, meal patterns and meal cycles is affected as well. In the studies by Olsen and Wandel (2005), Pakistani immigrants alter their meal consumption from 3 times of hot meal per day to 1 hot meal after staying in Norway; substitute paratha with bread; and increase its consumption of fish. Kittler and Sucher (2004) did a similar study by comparing meal cycles and patterns of few nationalities before and after their stay in the USA. Korean meals for example; consists of three traditional meals, however, after their stay in the USA, Korean meals consists of American foods for breakfast and lunch, while their dinner remains the same. FOOD HABIT IN MALAYSIA Influence of Foreign Culture in Malaysian Cuisine With the multiethnic races that are present in Malaysia, Malaysian cuisine is the product obtained from the influence of these races. The influence is traced back through the history, during British colonial, whereby the biggest migration was from India and China. As a result, the Malays living in Malaysia currently are the combination of proto-Malays, Indians, and Chinese. Other migration comes from Indonesia. This results in the strong influence towards their cuisine (Yoshino, 2010). In addition to that, the country itself is located next to Thailand (West Malaysia) and Indonesia (East Malaysia). In the North of West Malaysia, it is

Management Planning and Ethics Essay -- Morals Ethical Managing Essays

Management Planning and Ethics The recent breakdown in trust resulting from the lack of character of some leaders in corporate America should cause less finger-pointing and more serious introspection. These leaders are not from outer space, here to impose some alien standard of conduct, but came from among us and as such, reflect attitudes and values that we have lazily slipped into. The tendency is to punish the â€Å"evil-doers† and move on confidently in the knowledge that the problem has been solved. Certainly there should be a punishment and one sufficient enough to give all of us pause when considering giving in to expediency, but if we are to â€Å"solve† the problem, the incentive is on us to look at ourselves and shore up our own character where we find it lacking. It isn’t a problem of an approach that backfired because it wasn’t given enough time to run its course, it was that an approach was taken that was wrong. Betraying the trust of those you serve even for what is considered to be a desirable end sought by all parties involved can only hurt everyone connected to the expedient course of action taken. The expedient course is rarely the best course and in the end it taints us. As English poet Robert Southey noted, â€Å"Never let a man imagine that he can pursue a good end by evil means, without sinning against his own soul. The evil effect on himself is certain† (www.questia.com) In a less stable world, a leader will rely more on inner resources than on the shifting sands of social convention. If those inner resources are not built on a solid foundation then that leader will only contribute to the problem rather than stand as a guiding beacon and provide the direction we need. Certainly, the underlying reason for business is to make a profit, but if it can’t be made honestly, then it can’t be made. Expediency may lead to short-term gain but long-term success can only come from a commitment to doing what is right even when that course of action may not seem to be in our short-term best interest. The 19th century U. S. Navy oceanographer Matthew Fontaine Maury rightly exhorted us that â€Å"where principle is involved, be deaf to expediency† (www.confederatenavalhistory.com). Failure to examine these issues in our own lives will create a pool of leaders destined to commit the same mistakes. The leadership of Spirit Riders Motorcycle Ministry rec... ...ns are accused of being hypocritical and they are soon denounced by social critics. Consequently, some leaders may fear sticking their necks out publicly to announce an ethics management program. The leadership of Spirit Riders Motorcycle Ministry utilized the ‘Six Pillars of Character’ developed by the Josephson Institute of Ethics in our strategic planning process. Examples of ethical values might include: 1)  Ã‚  Ã‚  Ã‚  Ã‚  Trustworthiness: honesty, integrity, promise keeping, loyalty 2)  Ã‚  Ã‚  Ã‚  Ã‚  Respect: autonomy, privacy, dignity, courtesy, tolerance, acceptance 3)  Ã‚  Ã‚  Ã‚  Ã‚  Responsibility: accountability, pursuit of excellence 4)  Ã‚  Ã‚  Ã‚  Ã‚  Caring: compassion, consideration, giving, sharing, kindness, loving 5)  Ã‚  Ã‚  Ã‚  Ã‚  Justice and fairness: procedural fairness, impartiality, consistency, equity, equality, and due process 6)  Ã‚  Ã‚  Ã‚  Ã‚  Civic virtue and citizenship: law abiding, community service, and protection of environment References www.civil-war.net. Confederate States Navy Officers. Accessed on November 24, 2004. www.confederatenavalhistory.com, accessed on November 24, 2004. www.josephsoninstitute.org, accessed on November 25, 2004. www.questia.com, accessed on November 19, 2004. Management Planning and Ethics Essay -- Morals Ethical Managing Essays Management Planning and Ethics The recent breakdown in trust resulting from the lack of character of some leaders in corporate America should cause less finger-pointing and more serious introspection. These leaders are not from outer space, here to impose some alien standard of conduct, but came from among us and as such, reflect attitudes and values that we have lazily slipped into. The tendency is to punish the â€Å"evil-doers† and move on confidently in the knowledge that the problem has been solved. Certainly there should be a punishment and one sufficient enough to give all of us pause when considering giving in to expediency, but if we are to â€Å"solve† the problem, the incentive is on us to look at ourselves and shore up our own character where we find it lacking. It isn’t a problem of an approach that backfired because it wasn’t given enough time to run its course, it was that an approach was taken that was wrong. Betraying the trust of those you serve even for what is considered to be a desirable end sought by all parties involved can only hurt everyone connected to the expedient course of action taken. The expedient course is rarely the best course and in the end it taints us. As English poet Robert Southey noted, â€Å"Never let a man imagine that he can pursue a good end by evil means, without sinning against his own soul. The evil effect on himself is certain† (www.questia.com) In a less stable world, a leader will rely more on inner resources than on the shifting sands of social convention. If those inner resources are not built on a solid foundation then that leader will only contribute to the problem rather than stand as a guiding beacon and provide the direction we need. Certainly, the underlying reason for business is to make a profit, but if it can’t be made honestly, then it can’t be made. Expediency may lead to short-term gain but long-term success can only come from a commitment to doing what is right even when that course of action may not seem to be in our short-term best interest. The 19th century U. S. Navy oceanographer Matthew Fontaine Maury rightly exhorted us that â€Å"where principle is involved, be deaf to expediency† (www.confederatenavalhistory.com). Failure to examine these issues in our own lives will create a pool of leaders destined to commit the same mistakes. The leadership of Spirit Riders Motorcycle Ministry rec... ...ns are accused of being hypocritical and they are soon denounced by social critics. Consequently, some leaders may fear sticking their necks out publicly to announce an ethics management program. The leadership of Spirit Riders Motorcycle Ministry utilized the ‘Six Pillars of Character’ developed by the Josephson Institute of Ethics in our strategic planning process. Examples of ethical values might include: 1)  Ã‚  Ã‚  Ã‚  Ã‚  Trustworthiness: honesty, integrity, promise keeping, loyalty 2)  Ã‚  Ã‚  Ã‚  Ã‚  Respect: autonomy, privacy, dignity, courtesy, tolerance, acceptance 3)  Ã‚  Ã‚  Ã‚  Ã‚  Responsibility: accountability, pursuit of excellence 4)  Ã‚  Ã‚  Ã‚  Ã‚  Caring: compassion, consideration, giving, sharing, kindness, loving 5)  Ã‚  Ã‚  Ã‚  Ã‚  Justice and fairness: procedural fairness, impartiality, consistency, equity, equality, and due process 6)  Ã‚  Ã‚  Ã‚  Ã‚  Civic virtue and citizenship: law abiding, community service, and protection of environment References www.civil-war.net. Confederate States Navy Officers. Accessed on November 24, 2004. www.confederatenavalhistory.com, accessed on November 24, 2004. www.josephsoninstitute.org, accessed on November 25, 2004. www.questia.com, accessed on November 19, 2004.

Oceans :: essays research papers

Oceans   Ã‚  Ã‚  Ã‚  Ã‚  The ocean covers Seventy-one percent of our planets surface. Life is concentrated, however, in about four percent of it, and it is this four percent that is being polluted by the tons every day. Everyone needs to understand that the oceans are not endless, and not bottomless. They also much see that the ocean contains much marine life which are essential to our eco-system. And in order to preserve this other world of life, we must stop polluting the oceans, and begin to clean them up. Although using the ocean for a toxic waste dump may provide for a cheap alternative, we must not succumb to these barbaric urges. If we neglect to deal with these ideals, than the world as we know it may not be as great a world for our children as it was for us.   Ã‚  Ã‚  Ã‚  Ã‚  First, we need to understand that the oceans are not the vast resources that we believe them to be, but just vulnerable natural resources. Before Columbus' day, the ocean were thought to be boundless. Although Columbus proved this theory incorrect, the thought still remains in today's societies. â€Å"For we of the 20th century still treat the ocean as the endless, bottomless pit it was considered to be in medieval times.†(Heyerdahl) The majority of the world's population still lives under the misconception that the ocean is a hungry abyss, eager to devour all their waste. These beliefs, however, are all untrue. The average depth of the oceans is only a little more than a mile, when in fact, some lakes exceed this depth rather handily. Although the size of the ocean is often pondered, the thought that it may one day be gone, is never even considered.   Ã‚  Ã‚  Ã‚  Ã‚  The vast majority of all life in the ocean, inhabits only 1/25 of these waters, but it is these surroundings that are in the most danger. In the beginning of the world, marine plankton was vital to the evolution of man. Today, it is even more important to us, being that it provides us with a great percentage of oxygen we receive. â€Å"These minute plant species manufactured so much oxygen that it rose above the surface to help form the atmosphere we have today.†(Heyerdahl) With the disappearance of the plankton through increased pollution, the obvious result will be a total deprivation of our oxygen supply, in turn limiting all people to certain limits. And with urban expansion leading to deforestation, our dependence upon marine life becomes heightened. The importance of marine plankton cannot be emphasized enough, yet most people fail to recognize it as the vital life supply it is.