Company overview of Indian coffee business

Company overview of Indian coffee business This case study analyses and discusses the Indian company Cafà © Coffee Day, its Marketing Mix and entry mode to the UK. My research aims to explore the cafà © coffee days background, marketing mix, and the success strategies in India in addition to various kinds of international environmental factors and market entry mode to enter in the UK market. The questions of why and how to enter in the UK market are illustrated with different market entry modes. It is found that the UK market is ease to enter for business. I compared the companys marketing mix and UKs marketing environment. I presented some recommendation to the successful Indian organization except minimum international experience for building its charisma in the UK. This case study is illustrates a trusted and well known coffee house brand Cafà © Coffee Day, and how it is possible for this to venture into one of the largest economy in the European zone , The United Kingdom. This case study describes the various marketing mix of this organization, the marketing environment of UK and the possible entry modes. Cafà © Coffee Day in India Cafà © Coffee Day (CCD) is one of the well established company and heart throb of youths in India. The headquarter is situated in Chikkamagaluru, Karnataka its a division of Amalgamated Bean Coffee Trading Company Ltd. CCD opened its first cafe in the year 1996 on the socially frequented area called Brigade Road which is located in the heart of Bangalore, now it has become the biggest retail chain of cafà ©s in India, having more than 1000 cafes in 141 cities. Cafà © Coffee Day stands out as a unique brand in India and has managed to achieve the tag of Most Trusted Brand ranking itself as second in a survey for food services conducted in 2008. Nowadays CCD plans to create big global chain by 2012-2013(Cafà © Coffee Day Official website 2010). While expanding the business in India, CCDs marketing strategy is to open a cafà © near to educational institution and corporate campuses. CCD already started to explore European market; they made their present to open coffee shops in Vienna. Cafà © coffee day is having various kinds of formats depending on the target audience. Cafà © Coffee Day Trivia C:Documents and SettingsRanjeetDesktopccd_table1.JPG (Source: website CCD Coffee Day website 2010) Cafà © Coffee Day Formats: C:Documents and SettingsRanjeetDesktopccd_table2.JPG (Source: website CCD Coffee Day website 2010) United Kingdom: United Kingdom has the sixth largest economy in the world and stands tall in list of developed countries in the European Union. UK is the home of world famous education institutes and corporate houses. Central Intelligence Agencys cites that the population of UK is 62,348,447 (July 2010), and the real GDP of the country is -5% (2009 est.). The annual report of World Bank declared that United Kingdom is ranked 4 out of 183 economies for ease of doing business. While choosing the UK market Cafà © Coffee Day needs to analysis the international marketing environments (CIA world factbook 2010). International Market Environment Brassington Pettit, (2006) argues while taking the decision to pursue international development, the company has to investigate following environmental factors. Socio cultural Environment Cultural factors Language Factors The UK population speaks various languages according to the region, Although English is the national language but CCD needs to consider Scot, Scot Gaelic, Welsh, Irish and Cornish languages as well. Religion CIA world factbook categorized religions in The UK (2001 census) (Source: CIA FactBook Website) Social factors Demographic factors and lifestyle plays very important role. According to MSI various sectors of the fast food market appeal to different age groups as a result the age profile of the UK population is significant factor affecting the demand. The urbanization of UK population is 0.5% the annual rate of change from 2005-10 and in year 2010 the population growth rate is 0.563 % (CIA World factbook). Legal Environment The UK legal system has early influences of roman and modern continental practices of law; has guidelines for the Acts of Parliament under the Human Rights Act of 1998 which have a non binding review of judicial nature; accepts compulsory ICJ jurisdiction with reservations (CIA World factbook) International Laws The United Kingdom comes under European countrys laws and regulations, and Indian and UK participation organization like IFC, ICC etc. Technological Environment The UK is technologically advanced than the India and having wide range of internet, telephone, and mobile network. Economic Environment The UK is a leading trading power and financial centre. In India CCD does not have any rules of minimum wages but while entering in United Kingdom, Company needs to give consideration to minimum wage rule, inflation rate, unemployment rate and household income . Political Environment Political and legal factors plays an imperative role in this industry, these factors sets the rule of competition, operational cost and wages. Following points should consider while entering in the UK. Operational restrictions Discriminatory restriction Physical actions Marketing Mix of Cafà © Coffee Day The age old marketing mix, consisting of the 4Ps i.e; 1.Product 2.Price 3. Place 4. Promotion However CCD offering infrastructure, facilities, staffs, and the process from ordering the product to delivering it. This is the reason makes us to consider People, Physical evidence and Process (Brassington Pettit, 2006, P. 1063). Products Food (Source: official website of CCD) Beverages (Source: official website of CCD) Cafà © Coffee Day is offering various ranges of products, some of them already exist in UK market. The Cafà © Coffee Day adopts a product managing hindsight to distinguish each of its unique cafe which are exhibited under an umbrella of products and those can be different as per the location. For example we can introduce Masala Chai and Kashmiri Qahwah to Indian populated area. Price While considering the price mix for UK market, CCD needs to consider various factors which can play the vital role to influence the pricing strategy. Factors: Affects on the Pricing Strategy Company and Product factors Corporate and Marketing objectives The short term tactical use of pricing such as discounts, product offers, ex. McDonalds use Big Mac with fries and Coke Firm and Product positioning Available resources Marketing and Product development Market Factors Consumers perception of the product, associated expectations and the average spending ability Identifying the objectives of the existing, their upcomingstrategies and unqiue selling point Environmental Factors Government influences and constraints Level of inflation Cafà © coffee day can apply a variety of strategies, combination of affordable prices and understand consumers need in addition to estimate the competition from the major companies like Starbucks and Costa Coffee and their strength and weakness as well. Business in the UK is governed by Government regulations and inflation plays an important role running them. It is important for CCD to analyze all the important factors which i have mentioned above to integrate and coordinate pricing policies to grow in the UK (Doole Lowe, 2008, P. 383-4). Place Strategic locations of the outlets help to attract the target market by means of which Cafà © Coffee day is sustaining its business, for ex. in India their outlets are commonly situated near to family entertainment centers, educational institutes and high street. CCD can apply the same strategy in addition to it can open the outlets in city center and near to corporate offices. Promotion Cafà © Coffee Day use promotion mix in India like ties up with youth brand Levies and association in movies except as a new company in the UK; it needs to go with more options of promotions. The customer is most likely to build his/her expectations by grasping the communication messages marketing the service a business service is likely to deliver (Brassington Pettit, 2006, P. 1069). The Promotion criteria use a variety of communication and motivation techniques with adequate emphasis on the need to generate curiosity which ultimately helps the customer purchase the new product with trust (Lilly Walters1997). Following possible channels of advertising can aid CCD to realize its existence in the market. T.V. Radio Print Advertising Internet Advertising Sales Promotion (Student Concession) People The nature of Services provided depends on the various interactions between people, including Cafà © Coffee Days staff and the regular customer. The staff plays vital role to deliver the quality service, people in CCD knows People are hired for what they know but fired for how they behave. Cafà © Coffee Day believes that staff is the real face of any company so they can stress on intensive staff training to cope with customers. Physical evidence Brassington Pettit have mentioned Physical evidence comprises the tangible elements that support the service delivery, and offer clues about the positioning of the service product or give the customer something solid to take away with them to symbolized the intangible benefit they have received(2006, P.1070). Cafà © Coffee Day is well aware about the physical evidences it can be categorized by: Brand Image, Logo: Cafà © Coffee Day logo has bright red and green color which gives it a distinct appeal. Red color represents leadership, vitality and the zest for drinking coffee, whereas the strokes in green instantiates the heritage of producing coffee Architecture and Dà ©cor: Cafà © Coffee Day is using lots of young color of today like limegreen, yellow, orange and purple and lots of steel instead of wood. Literature: A youth representative image is indicated by the literature provided by Cafà © Coffee Day. The  colorful hardbound menus, placards, leaflets are all designed o appeal the younger generation who are able to emphasize with it. Processes In India earlier Cafà © Coffee Day opted on self serving system but nowadays in most of the outlets the waiter comes and takes away the order and delivers it to the particular table. While considering the UK market it can be vary according to the location for an example CCD can choose to go with self service with an outlet on Sauchihall street in Glasgow to alleviate the service provision in heavy rush and to avoid the appointment of an additional staff for servicing, thereby saving cost in process execution. Entry Mode to United Kingdom Once the company decided to enter in the UK market, it must evaluate various options on how to create an entry into the market. Different factors influence the choice of entry into the market. Brassington Pettit (2006, P.1131-2) state six main factors are as below: Speed: How quickly a company wants to penetrate into a market? Cost: How much is the initial investment required to enter into the UK market? Flexibility: How flexible is the company to adapt to the requirements of the changing market? Risk factors: Competitive and Political risk Payback period: The pressure from within the organization to produce a quick return on any foreign market investment How fast the organization operates to achieve break even on investments from foreign shores and also generate profits on the long run. Long-term profit objectives: long term strategic plan and opportunities While entering in the United Kingdom, Cafà © Coffee Day can use different entry modes for its all business divisions. Direct Export Direct exporting means that the Cafà © Coffee Day would produce FMCG products in India and then foray into a foreign venture thereby exporting it to the new found market i.e. (UK) customer without involving intermediary parties. The parent company Amalgamated Bean Coffee Trading Company Ltd is one of the biggest exporters of green coffee from India since 1999. The company having expertise in export, it will help Cafà © Coffee Day to send overseas its FMCG products like Coffee day, Cafà © Beat. Advantages Its sellers responsibility to find customers, negotiate with them and process their orders. Seller maintains complete control by selling through his own export department and sales force It helps to build up clear presence in the market Disadvantages Transportation cost will be high Dependency on Buyer (Porters 5 forces Bargaining power of Buyer ) It might creates lack of control over marketing and sales by delegating to agents Franchising Cafà © Coffee Day can consider Franchising for its Cafà © Coffee Day express and lounge which would mean that CCD is ready to grant the rights to use the multitude of marketing avenues like brand usage, trademarks and usage of products, and a franchisee mode of operation is put in place to make the local entities run the operations under the banner of CCD. Advantages It can generate franchise fee It creates Opportunities to build a broadermarket operation Disadvantages It may create quality control and protecting brand equity problem Wholly-owned Subsidiaries Cafà © Coffee Day can also be concerned about wholly-owned Subsidiaries for express and lounge division. One of the most expensive methods of market entry is using wholly owned subsidiary. It requires long term commitment from the management and resources (Doole and Lowe, 2008, P. 250). This entry method can facilitate Cafà © Coffee Day plans to create the big global chain by 2012-13, at the time of entering in the UK will send clear message about the companys agenda. Advantages Wholly own subsidiary will serve control of core competency and manufacturing method to a competitor The entry mode will assist to realize learning curve and location economies Disadvantages The entry mode will make CCD to bear full cost of establishing its own subsidiary Cafà © Coffee Day needs to study British culture, consumers and competitions Cafà © Coffee Day will have to face UK politics and laws Sales Subsidiaries Cafà © Coffee Day can think about sales subsidiaries while selling its coffee vending machines in the United Kingdom. Sales subsidiaries play no role in manufacturing the products apart from taking accountability for marketing, selling and distributing it (Brassington Pettit, 2006, P. 1138). Advantages CCD can recruit local as well as transfer staff from India It can build up closeness to the customer Transferred staff can have good expertise in the product and management knowledge Recruiting local staff will help CCD to acquire local contacts and knowledge Disadvantages CCD needs to give product and management training to local staff Transportation cost of vending machine can be high Transferred staff needs local knowledge and contacts, and expatriates cost can be high Manufacturing Subsidiaries CCD can also deliberate to establish manufacturing subsidiaries to reduce the import tariff. They can accumulate existing products in the local market or developing better products as per requirements (Brassington Pettit, 2006, P. 1139). Advantages UK government is keen to attract inward investment, it can offer incentives and grants to set up in key region This entry mode for CCD helps to reduce transportation cost in addition to CCD can export the machines to other European countries. Disadvantages This kind of operation needs to start from scratch or acquire manufacturing unit CCD needs to calculate long-term plan before investing resources Recommendations While considering Cafà © Coffee Day, its Business divisions and the United Kingdom as a potential European market I would like to present some recommendations. While studying marketing i come to know that there is no immediate or best solution for entering into a foreign market. Cafà © Coffee Day should calculate all the facts and figures regarding United Kingdom. Cafà © Coffee Day needs to consider franchising, direct export, wholly-owned subsidiaries, sales and manufacturing subsidiaries with their pros and cons. World Banks reports for doing business in the United Kingdom is positive but as a new foreign company in the market, Cafà © Coffee Day should consider to go with low investment and long term strategic goals. Cafà © Coffee Day must consider all the regulations, international laws, and culture and target customers in addition to existing competitors as well.

The Parliament :: essays research papers

The Parliament was an elected organization set up by the king to manage the country to save the King the effort. Although officially ruled by the King, Parliament was increasing it’s power so rapidly that by the 1600s it could no longer be relied on to do what the King wanted. King Charles 1st came into conflict with his Parliament in 1629 when he ordered Parliament to raise taxes and it refused. His response was to abolish Parliament and he ruled Parliament on his own for 11 years. However, the people didn’t support him and he ran short of money so he had to reinstate Parliament in 1640. However, conflict broke out again in 1642 when Charles tried to have 5 members of Parliament arrested who had been actively disagreeing with his policies. The MPs fled into the back of the streets of London but when the King went after them, the citizens expelled him angrily from their city. This was a direct violation by the people of the supreme power of the King and marked the beginning of the English Civil War. Those English who supported the King (the Cavaliers) had support in north England and Wales and the parliamentarians (Roundheads) had support in the rest of England. Despite the fairly even start, however, the Cavaliers were fought back and in 1646 the Roundheads forced the King to surrender. However, at the cease fire negotiations Charles would not agree to the Roundhead terms and after a stalemate the war erupted again in 1648. Once again the Cavaliers were defeated but this time he Roundheads did not accept a surrender and instead captured the and executed Charles in 1649. England now had no King. For the next 11 years was a Republic. It was ruled from 1633 to 1658 by a general named Oliver Cromwell, who was a fundamental Protestant but an extremely cruel man. He was given the title ‘Lord Protector of the Commonwealth of England’, but he had been active in Ireland long before he undertook that role. In 1641, just before the Civil War, the Irish of Ulster had begun an uprising and attacked the planters who had settled 30 years before. Between 10,000 and 15,000 Protestant planters were murdered by the Irish at places such as Portadown. Due to the war, the English did nothing about this and the death-toll became heavily exaggerated over time. In 1649, after the Civil War had ended, Cromwell landed at Dublin with 12,000 men with the intention of punishing those who had uprisen. He first attacked Drogheda and captured it, slaughtering over 3000 people. He then marched on Wexford town and massacred several hundred people there.

K3 Bahan Kimia

Diss. ETHNo. 17186 Decision-making Framework for Chemical Process Design Including Different Stages of Environmental, Health and Safety (EHS) Assessment A dissertation submitted to ETH Zurich for the Doctor of Sciences degree (Dr. of ETH sc. Zurich) presented by HlROKAZU SUGIYAMA Master of Engineering, The University of Tokyo born 30. 09. 1978 citizen of Japan accepted on the recommendation of Prof. Dr. Konrad Hungerbuhler, examiner Prof. Dr. Masahiko Prof. Dr. Alexander Hirao, co-examiner Wokaun, co-examiner 2007 Acknowledgement This thesis is the result of almost four years of research at the Safety and EnvironmentalTechnology group at ETH Zurich. During this time, many wonderful people provided me with scientific and personal support. appreciation to I would like to express my sincerest Konrad Hungerbuhler for giving me the opportunity to conduct this thesis work at his group. He guided my research with a well- balanced amount of critical and creative, broad and in-depth to commen ts. My deepest gratitude also belongs my work with Ulrich Fischer who was most dedicated in supervising was so precious ideas, great atmosphere enthusiasm and steadfast our leadership, and besides important for the great in process group.My special thanks go to Masahiko Hirao who provided the other essential pillar from Japan I was under the international and multicultural collaboration framework. The opportunity given I am to conduct parts of this project to at his group is very much appreciated. a also particularly grateful as Alexander Wokaun for his kind acceptance to be on second reviewer of the thesis well as creative comments this work. The financial support from Nagai Foundation Tokyo greatly is gratefully acknowledged. this work of CIBA Numerous people from industry contributed to by giving Specialty me insights from industrial practice.I would like to thank Gerhard Giger Chemicals for the Go Inoue big picture of industrial process development, Koichi Nagai, Kunihiko Shigem atsu, and Hisanori Watanabe of Sumitomo Chemicals, Hermann Siegelt and Dirk Sarcinelli of Degussa for specific experiences on MMA production processes, and Karl Straessle of Zurich am Financial Services for know-how of industrial hazard assessment. I Iwao Matsumoto of JEEL for his IDEF also very grateful to expertise, and Yoshio Kumagae of PreFEED for his valuable comments on process design heuristics. My research further profited greatly from Volker Hoffmann at ETH Zurich for any academic researchers. Special thanks go to Tetsuo providing at his economy-oriented perspectives, Institute of Fuchino, Atsushi Aoyama and Yuji Naka Tokyo Technology for encouraging the direction of integrated process design, of and all members of Hirao for Laboratory especially working-time Yasunori Kikuchi at the University Tokyo sharing joyful and creative whenever I returned there. During my work I had a constant support from ETH Chemistry Library I would like to express my to access to various kinds o f literatures, and representatively appreciation Engelbert Zass for his enthusiastic help. workingI I had a most wonderful time in the creative and am hearty atmosphere of the Safety and Environmental Technology Group. most thankful to Elena Antonijuan, Isaac Kweku Adu, Andrea Bumann and Thomas Albrecht for their excellent performance in master theses and/or post-master database projects. My special a thanks go to Shailesh Shah who set up the EHS ready as perfect information-basis of this work. Many thanks I want to give to Ramon, Laurent, Fabio W, Fabio V, Georg, Valerie, Annette, Maximilian and Stefano who made my starting phase at ETH great and easy, and likewise to Matthias, Heike, Judith, David,Harald and Roland who shared the office G136 but also the ups and downs of research with me. I am particularly powerful thankful to Prisca for her IT friendly help in all administrative issues and to Erol for his and troubleshooting. My great appreciation belongs experiences and discussi ons as Andrej M, Levente Andrej S who shared many members of the process group, also to Christian, Martin, Stefanie and Matthew who helped I would like to me through their environmental expertise. and dearly thank all members of our group for all the magnificent days nights including SOLA, bike-tours, ski-weekends, and Toggele. ove, support My deepest appreciation and gratitude is reserved for and their my parents, for all their unwavering faith in me. Zurich, May 2007 Hirokazu Sugiyama Abstract In recent years, chemical a core companies have adopted the concept of sustainable development as business value. The basis of various decision-making in their entire business has been extended to cover aspects, especially non-monetary issues, the in addition to economic performance. sustainability This thesis From the viewpoint of chemical engineering, big challenge is to integrate criteria early a in process design for as design objectives. rocess presents framework of chemical design, whi ch incorporates multi objective consideration economic, and environmental, health and safety (EHS) different aspects in decision-making over design stages. With a focus on the early design according phase, to four stages, Process Chemistry as a I/II and Conceptual Design I/II, modeling are defined the available information basis for process and assessment. For each defined to economy, stage, appropriate modeling methods and evaluation indicators with respect lifethe cycle environmental impacts, EHS hazard and technical aspects are selected. Based at on evaluation esults, multi objective decision-making is performed systematically the each stage. A case study on methyl methacrylate (MMA) production study, which processes is applied throughout routes this thesis. This case uniquely offers 17 potential synthesis and various types of chemicals in the reaction network, is applied for demonstrating the framework. Starting with 17 an possible synthesis routes, optimized inferior routes are eliminated step-by-step and at is the last stage flowsheet of the route with the best multi objective case performance produced. observing Another part of the the evaluation study alidates decisions made within the framework over by profile of six routes when different stages. Most routes are correctly selected at earlier routes. cause design stages are compared are to the detailed assessment results of all six Several factors identified that to available in detail only at later stages, and which significant updates the results. Among these are the magnitude of energy consumption, EHS investment cost, the amount of loss of valuable of materials, and the monetary and a implications newly considered substances. For these parameters there is measures need to have better estimates in the form of proxy lready at earlier stages. Two what-if analyses are presented to examine how the assessment results are change when the different process options or evaluation settings considered. One ana lysis investigates l impact of specifying process options at the detailed conceptual design stage, i. e. the rigorous flowsheeting stage, economy and and the effect of choosing different setups in evaluation for the criteria of The MMA case life-cycle environmental impacts. options study quantitatively reveals that, among different types of process and evaluation settings, specifying alternatives in reaction chemistry, e. . synthesis path, has the most significant impact. This result confirms the importance layouts of reliable proxy indicators for for different forecasting unknown aspects, e. g. detailed process synthesis paths, in early design stages. the As the second part of the assessment what-if analysis, Several and impact of method selection can on the EHS results is presented. simple methods that The be applied in the early phases are compared qualitatively on quantitatively. assessment results change significantly depending The overall the hazard evaluation method in the ap plied in each of the EHS aspects. scope, iscrepancy mathematical result stems from the differences in the manner considered mass parameters, formulation, and especially own that process no information is treated. However, each method has its merit of one background and there is unique or method a over the other in any of the EHS aspects. The appropriate simplicity can degree only of detail of method considering early design phases where it be applied is the characteristic that separates the methods. Finally, the developed framework is serves as represented by using a a standardized activity modeling use technique, IDEFO, enables the which of blueprint f the business model. The same of IDEFO The description complex activities in detail and at the time transparently. activity model is defined for the four I to design stages as of the framework, i. e. from Process Chemistry Conceptual Design II, the activities to which appropriate case instructions and are resources are provided by as a project manager. Findings in the from the studies included in this activity model, know-how to be exploited design. traditional economic criteria with In summary, this dissertation demonstrates how to integrate non-conventional environment, health and safety criteria in ecision-making over different the stages of process design. This systematization will support chemical industry to undergo paradigm shift towards sustainability in developing processes. 11 Zusammenfassung Wahrend der letzten als Jahre hat die chemische Die Industrie Basis fur das die Konzept der nachhaltigen Entwicklung Kerngeschaft eingefuhrt. um Entscheidungsfindung besonders im gesamten Geschaftsbetrieb wurde finanzielle verschiedene zu Aspekte erweitert, nicht ¬ Gesichtspunkte des wurden zusatzlich den okonomischen Kriterien erfasst. Aus der die grosse von Perspektive Chemieingenieurwesens liegt in Herausforderung ahrend in der die Prozessenticklung Entwicklungsziele. Diese Dissertation welches die der fruhen Integration Nachhaltigkeitskriterien prasentiert ein Rahmenkonzept Zielgrossen fur die aus Entwicklung chemische Prozesse, aus Berucksichtigung mehrere Wirtschaft, sowie den Bereichen Umwelt, Gesundheit und Sicherheit (UGS) wahrend verschiedener Entwicklungsstufen fur eine Entscheidungsfindung beinhaltet. Mit einem Schwerpunkt auf der fruhen I/II Planungsphase den werden die vier Stufen Process Chemistry eine Stufe I/II und Conceptual Design entsprechend und verfugbaren definiert. Informationen als Basis fur dieProzessmodellierung Bewertung und UGS Fur jede definierte werden entsprechende Modellierungsmethoden okologischen Auf der Bewertungsindikatoren Gefahren und bezuglich Wirtschaftlichkeit, Belastungen, Grundlage in technischen wird Aspekten die ausgewahlt. dieser Stufe Abschatzungsergebnisse multi-kriterielle Entscheidungsfindung jeder systematisch durchgefuhrt. Die Produktion Dissertation von Methylmethacrylat (MMA) Diese wird als Fallstudie wahrend der ganzen 17 verwendet. F allstudie, welche um potentielle Synthesewege zu und verschiedene Chemikalien aufweist, wird benutzt, werden das Rahmenkonzept demonstrieren. o Ausgehend von 17 Synthesewegen minderwertige Wege systematisch eliminiert, fur den dass in der letzten Stufe ein multi-kriteriellen optimiertes Flussdiagramm Syntheseweg mit der besten Leistung erhalten wird. Ein anderer Teil der Fallstudie validiert wahrend des Entwicklungswerdeganges Evaluationsprofile Synthesewege detaillierten Detail nur von gemachte Entscheidungen durch Beobachtung der sechs Synthesewegen uber verschiedene Stufen. Die meisten der 6 wurden in fruheren Stufen korrekt ausgewahlt, wie der Vergleich mit den im Abschatzungsergebnissen zeigt. verfugbar Mehrere Faktoren wurden identifiziert, die er in spateren Stufen sind und die grosse Veranderungen Ergebnisse verursachen. Solche Faktoren sind das Ausmass des Energieverbrauchs, Investitionskosten, in der Verlust von Wertstoffen, sowie finanzielle Auswirkungen und UGS-Einfluss von neu berucksichtigen eine bessere Substanzen. Diese Parameter sollten deshalb schon in fruheren Stufen fur als Einschatzung Proxyindikatoren verfugbar prasentiert um sein. Zwei wenn what-if Analysen unterschiedliche werden abzuschatzen wie sich die Ergebnisse andern Prozessoptionen oder Bewertungskriterien berucksichtigt werden. Eine d. h. in sowie der beiden der die Analysen rforscht in der detaillierten die konzeptionellen Entwicklungsstufe, von rigorosen Flowsheeting Stufe, Folgen der Wahl von Auswirkungen bestimmten Prozessoptionen verschiedenen Bewertungskriterien bezuglich quantitativ Wirtschaftlichkeit und Umweltbelastung. Typen von Die MMA Fallstudie lasst und den erkennen dass unter verschiedenen Prozessoptionen Synthesechemie fur verlassliche Bewertungskriterien grossen Einfluss in die Spezifizierung Dieses der Alternativen bestarkt die bezuglich Wichtigkeit Aspekte hat. Ergebniss um Indikatoren z. B. fruhen Entwicklungsstufen unbekannte verschiedene abzuschatzen, wie e taillierte Prozess-Auslegung fur Synthesewege. Als zweiter Teil der what-if Analyse prasentiert. wird die Einwirkung einfache der Methoden-Wahl auf die UGS Abschatzungsergebnisse Planungsphase Mehrere Methoden, die in der fruhen benutzt werden andern konnen, werden qualitativ und quantitativ verglichen. Die sich bedeutsam Abschatzungsergebnisse abhangig Die von der verwendeten UGS Bewertungs-Methode bezuglich stammt von aller UGS Aspekte. allgemeine Abweichung von im Resultat Unterschieden des und besonders berucksichtigten Bereiches, von Parametern, mathematischen Formulierungen der Art, wie Informationen ezuglich es Masse behandelt werden. Jede Methode hat Vorteil einer Methode an jedoch ihren eigenen Hintergund und gibt keinen eindeutigen gegenuber den anderen. Die entsprechende Einfachheit oder der Grad Genauigkeit einer Methode in Bezug auf die fruhe „Planungsphase†, ist die einzige charakteristische Grosse mit welcher die Methoden unterschieden werden konnen. Zum S chluss wird das entwickelte Rahmenkonzept mittels einer standartisierten Aktivitats Modellierungs Technik, IDEFO, prasentiert, Die die als ein Entwurf des Busienss Modells dient. die detaillierte Das Nutzung von IDEFO ermoglicht und

Annotated Bibliography Essay

In hospitals, especially emergency rooms and intensive care units, nurses encounter many critically ill patients. â€Å"One-fifth of the patients cared for by critical care nurses die in the intensive care unit† (Browning, 144), when these patients are nearing the end of their lives there are many decisions that need to be made by the patient if they are able and their family. Healthcare workers are put under tremendous amounts of stress in these situations, especially when they disagree with what the current code status of their patient. According to Rosenburg, the â€Å"current ethical codes provide guidance for supporting autonomy and for information sharing among clinicians, patients, and their family members† (83). This means that the patients and their families should be fully informed on all aspects of the care they are currently receiving and what measures and to what extent these measures would be taken to save them if they were to quit breathing or if their he art was to stop. Most of the time patients and families do not understand the interventions used in these situations, they think what they see on television is an accurate representation; however when they are educated they are able to make the right decision for themselves. Santiago describes the dilemma that occurs when healthcare workers and those that are making decisions for the patient â€Å"disagree over the benefit and value of the continuation of â€Å"aggressive† medical interventions† (27). When they feel as if they are unable to appropriately advocate for their highest risk patients, â€Å"clinicians may experience tremendous anguish and torment, which can lead to compassion fatigue and moral distress† (27). It is easy for us as nurses to take this distress that Santiago describes home with us and this can cause distress in our personal lives. Ideally the patient will have their wishes known about their code status and end of life care before they are in a situation w here they are unable to voice their opinions. Some doctors may give narcotic pain medications or other medications to keep patients comfortable in their last hours. â€Å"Although the APA neither endorses nor opposes assisted suicide, they encourage psychologists to take active roles in both clinical practice and research involving end-of-life issues and in providing competent, culturally sensitive care to the dying and their families† (Rosenburg, 80). Dilemmas of this nature may be handled in many different ways; some may go before the ethics committee if a decision cannot be reached or if the nurse and the doctors do not agree on the course of action. The purpose of the ethics committee is â€Å"case discussion and consultation, policy review and development, and other appropriate interventions, and focuses on considerate and respectful decision-making that accords with fundamental precepts of health care ethics and human rights† (UNC Health Care, 2013). The committee may meet at the request of the family or employee, many by an anonymous telephone call. Technology has brought healthcare to new higher standards than it has been held to in the past. This improvement has â€Å"brought with it the promise of more efficient treatment techniques, extending life inappropriately and futile prolonging of patients’ suffering have become commonplace for critical care nurses caring for dying patients† (Browning. 144). Seeing these patients sustained longer than the nurse feels is ethically responsible may cause a large amount of turmoil in his or her personal life, the profession of nursing is one that requires much of you. Nurses are there for their patients in ways that sometimes the families are unable. The patient’s right to choose is a major player in the ethical debate about end of life care. According to Rosenburg the patient has the right to accept or decline any or all treatment, also Rosenburg says that â€Å"in addition to upholding patient’s dignity and relieving suffering, (clinicians) join their health care colleagues in ensuring that patients receive support for their autonomous decision making throughout care, and particularly in the context of their death† (78). The patient or family may choose no intubation, no Cardiopulmonary Resuscitation (CPR) or may decide to sign an order of Do Not Resuscitate (DNR) as their nurse we should provide education and answer any questions they may have. â€Å"Moral distress occurs when nurses are unable to perform according to what they believe to be ethically correct† (Browning, 144). Often times as the patient’s advocate the nurse feels that he or she may know what’s best or what the patient would want. By being at the bedside of many patients’ in similar situations nurses see what th e patients are put through during life sustaining acts. Sometimes these acts are more traumatic than the illness that brought the patient into the hospital; many times in the emergency room this writer has heard nurses say, things like â€Å"we’re not doing them any favors.† This saying is normally when uttered when CPR is in progress or has brought back a patient that has a poor prognosis. Ethics is something that we encounter on a daily basis in much of our decision making especially with these critical patients, even outside the hospital in everyday lives ethics are in play. When it comes to decision about end of life care, it is best for the patient to make their own decisions but if that is not possible the family needs to be educated about all aspects of the processes and in terms that they are able to understand. End of life care is a very sensitive subject that should be approached with honesty while providing the patient with the utmost dignity. References Browning, A. M. (2013). MORAL DISTRESS AND PSYCHOLOGICAL EMPOWERMENT IN CRITICAL CARE NURSES CARING FOR ADULTS AT END OF LIFE. American Journal Of Critical Care, 22(2), 143-152. Rosenberg, T., & Speice, J. (2013). Integrating care when the end is near: Ethical dilemmas in end-of-life care. Families, Systems & Health: The Journal Of Collaborative Family Healthcare, 31(1), 75-83. doi:10.1037/a0031850 Santiago, C., & Abdool, S. (2011). Conversations about challenging end-of-life cases: ethics debriefing in the medical surgical intensive care unit. Dynamics, 22(4), 26-30. UNC Health Care. (n.d.). UNC Health Care. Retrieved June 23, 2013, from http://www.unchealthcare.org

Cloning will help essays

Cloning will help essays Cloning Will Help Us in the Long Run. One issue that has come up within the past five years is the issue of human cloning. This issue has made many people quarrel about if it is morally right or not. One argument against human cloning that many people are looking into now, is whether cloning is ethical. Many people are against this issue, on the other hand, many people are for it. This controversy is currently going on and will be even a greater controversy if the government allows cloning. Both sides are very convincing about their point of view and state good reasons for taking their side of the issue. However, the side that says it is good to use human cloning outweighs the other side greatly. A lot of people think, and I admit I thought this way a few months ago, that cloning human beings is immoral. In a book edited by Michael Ruse, and Aryne Shepherd, it is quoted that some people say that cloning is a blatant violation of thee inner meaning of parent-child relations(123). Some of these people think this because they do not understand the immense amount of education and understanding this process could provide if carried through. Also, more people would want cloning to be a general practice if they just took the time to read more into this subject. They would then find that cloning is an exciting and very helpful scientific breakthrough. Some scientists are getting ready to clone their first baby, despite all of the controversy and laws prohibiting this practice. They think that sooner or later everyone will look at cloning as just another IVF (In vitro fertilization) technique. This example is a very good way at looking at this practice. Once perfected, if this were to be done, it may help solve some of the problems that certain IVF techniques pose today. Making cloning another IVF technique is a good way to use this new process also, because it will be very useful and will help couples that...

The Function of Prefixes in English Grammar

The Function of Prefixes in English Grammar In English grammar and morphology, a prefix is a letter or group of letters attached to the beginning of a word that partly indicates its meaning, including examples such as anti- to mean against, co- to mean with, mis- to mean wrong or bad, and trans- to mean across. The most common prefixes in English are those that express negation,  like a- in the word asexual, in- in the word incapable, and un- in the word unhappy - these negations immediately alter the meaning of the words the are added to, but some prefixes merely change the form. Interestingly enough, the word prefix itself contains the prefix pre-, which means before, and the  root word  fix, which means to fasten or place; thus the word itself means to place before. Letter groups attached to the ends of words, conversely, are called suffixes, while both belong to the larger group of morphemes known as affixes.   Prefixes are  bound  morphemes, which means they cant stand alone. Generally, if a group of letters is a prefix, it cant also be a word. However, prefixation, or the process of adding a prefix to a word, is a common way of forming new words in English. General Rules and Exceptions Although there are several  common  prefixes in English, not all usage rules apply universally, at least in terms of definition. For instance, the prefix sub- can either mean something below the root word or that the root word is below something. James J. Hurford argues in Grammer: A Students Guide that there are many words in English which look as if they begin with a familiar prefix, but in which it is not clear what meaning to attach either to the prefix or to the remainder of the word, in order to arrive at the meaning of the whole word. Essentially, this means that sweeping rules about prefixes like ex- in exercise and excommunicate cannot be applied. However, there are still some general rules that do apply to all prefixes, namely that they are typically set as part of the new word, with hyphens only appearing in the case of the base word starting with a capital letter or the same vowel that the prefix ends with. In The Cambridge Guide to English Usage by Pam Peters, though, the author does posit that in well-established cases of this type, the hyphen becomes optional, as with cooperate. Nano-, Dis-, Mis- and Other Oddities Technology especially utilizes prefixes as our technological and computer worlds get smaller and smaller. Alex Boese notes in the 2008 Smithsonian article Electrocybertronics, that lately the prefix trend has been shrinking; during the 1980s, mini- gave way to micro-, which yielded to nano and that these units of measurement have since transcended their original meaning. In a similar way, the prefixes dis- and mis- have come to slightly transcend their original intent. Still, James Kilpatrick claims in his 2007 article To dis, or Not to dis, that there are 152 dis- words and 161 mis- words in contemporary lexicography. However, many of these are never spoken like the word misact, which starts the mis- list, as he calls it. The prefix pre- also has a bit of confusion in modern vernacular. George Carlin famously jokes about the everyday occurrence at the airport called pre-boarding. According to the standard definition of the prefix, preboarding should mean  before boarding, but as Carlin puts it What does it mean to pre-board? Do you get on [a plane] before you get on?

Christmas Eve Quotes to Celebrate Christmas

Christmas Eve Quotes to Celebrate Christmas There is something magical about Christmas Eve. The restrained excitement, the easy flow of conversation, and the warmth of the wintry night  bring to mind several memorable Christmas Eves that you celebrated earlier. Churchgoers look forward to the Midnight Mass, a special occasion to seek blessings from God for the year ahead. Christmas Around the World Christmas Eve traditions vary across countries. In France, Christmas is a time to connect with family, exchange gifts with loved ones, and attend the Midnight Mass. Kids put shoes near the fireplace so that Papa Noà «l leaves gifts behind. In Russia, Christmas is celebrated on January 7, as per the Orthodox calendar. Russians celebrate Christmas by having a family dinner and meeting up with friends and family. Christmas in Italy is one long celebration, starting from December 24, that is Christmas Eve, going right up to January 6, the Epiphany. Nativity scenes, Christmas lights and decorations, traditional costumes, and feasting dominate the scene. Most families have their own special Christmas Eve traditions. While each family prides itself in creating its own traditions, many of the observances are common among families. Traditions on Christmas Eve The Midnight Mass is a common tradition in most Catholic families. People head to their church for a special prayer service. There are many traditions surrounding the Christmas tree, Christmas decorations,  the Yule log, the Mistletoe, carol singing, and of course, Christmas stockings. Let us not forget ​Santa Claus, who adds his own charm to the spirit of Christmas. Abundant  stories and legends about Santa Claus have kept the myth alive, creating a world of magic in the eyes of little children. Santa Claus is not just a giver of gifts, he epitomizes hope and joy that is so integral to Christmas celebration. Famous Quotes About Christmas Enjoy these Christmas Eve quotes with your loved ones. Charles Dickens Happy, happy Christmas, that can win us back to the delusions of our childhood days, recall to the old man the pleasures of his youth, and transport the traveler back to his own fireside and quiet home! Bill McKibben There is no ideal Christmas; only the one Christmas you decide to make as a reflection of your values, desires, affections, traditions. Norman Vincent Peale I truly believe that if we keep telling the Christmas story, singing the Christmas songs, and living the Christmas spirit, we can bring joy and happiness and peace to this world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sir Walter Scott Twas Christmas broachd the mightiest ale; Twas Christmas told the merriest tale; A Christmas gambol oft could cheer The poor mans heart through half the year. Alexander Smith Christmas is the day that holds all time together. Helen Steiner Rice Bless us Lord, this Christmas with quietness of mind. Teach us to be patient and always to be kind. Hamilton Wright Mabi Blessed is the season, which engages the whole world in a conspiracy of love. Clement C. Moore, The Night Before Christmas Now, Dasher! now, Dancer! now, Prancer and Vixen! On, Comet! on, Cupid! on, Donner and Blitzen! Mother Goose Christmas is coming, the geese are getting fat, Please to put a penny in an old mans hat; If you havent got a penny a hapenny will do, If you havent got a hapenny, God bless you. Bess Alrich Christmas Eve was a night of song that wrapped itself about you like a shawl. But it warmed more than your body. It warmed your heart†¦ filled it, too, with a melody that would last forever. Ray Evans, Silver Bells Silver bells, silver bells, Its Christmas time in the city. Orson Welles Now Im an old Christmas tree, the roots of which have died. They just come along and while the little needles fall off me replace them with medallions. W. T. Ellis It is Christmas in the heart that puts Christmas in the air.   Alfred, Lord Tennyson, In Memoriam The time draws near the birth of Christ; The moon is hid; the night is still; The Christmas bells from hill to hill Answer each other in the mist. Ada V. Hendricks May you have the gladness of Christmas which is hope; The spirit of Christmas which is peace; The heart of Christmas which is love.