The Media in contemporary culture Essay Example | Topics and Well Written Essays - 1250 words

The Media in contemporary culture - Essay Example Of course, different people have various opinions on why the advertising is effective. For example, Berger, who wrote Ads, Fads, and Consumer Culture states advertising are a lottery, as it is still that nobody knows what advertisement will be effective and what will not. Berger adds that the advertisement executives believe that they waste half of money, spent on advertisements, but no one knows which half it is. (2000, p.2-3). Nowadays media is one of the most powerful instruments of forming the opinions of its consumers. Most of the marketing strategies that exist nowadays are built on the influences of the media. It is the irreplaceable instrument for selling things. Decades ago people bough what they needed, and their needs were dictated by their life conditions and financial status. It is nowadays that at first media creates the need in the specific product or group of products in people, and than they purchase the advertised thing. Thanks to the media people no longer buy things they need; they rather buy the attributes of the desired social status. Hirschman (2003) states that core societal values have an important role on advertising production and reception. Thus, to become fashionable, a product has to be promoted emphasizing its contribution to those societal values. Today media dictates people not only what they should buy, but also how they should behave, and what should they long for. Lindner, the author of the study, which analyzes the images of women in general interest and fashion magazine advertisements, states that: "advertisements often contain very subtle clues about gender roles and may operate as socializing agents on several levels. Because advertisements are publicly broadcast, the men and women portrayed are often perceived to represent the whole population, and men and women in the advertisements seem to accept these portrayed behaviors,

Critical discussion on rapid prototyping in the designprocess Essay

Critical discussion on rapid prototyping in the designprocess - Essay Example Rapid prototyping enables them to do just that by reducing the time needed to design and implement a product. In some cases RP techniques can reduce the prototyping time by 2X to 10X when compared to the older methods used for this purpose (Smith 1999). Companies ready to cope up with the customer demands and take lead to market their product prior than their competitors are inclined to survive in this competitive age. Therefore there are several companies who reduced their product development life cycle quite significantly as shown in following fig 1 (Smith 1990). History of rapid prototyping: Since the beginning of the industrial age prototypes have been considered a vital part of the designing of tools as well as structures. A prototype enables the manufacturer to test the functionality, out put, performance and optimality of the various design features that can be introduced into the actual product without risking additional manufacturing costs that may occur in case of an untest ed product. The concept of rapid prototyping originated in the late sixties, when Herbert Voelcker who was an engineering professor, decided to explore the possibilities of a computer controlled automatic tool that could design and manufacture a prototype using new and innovative methods. During the seventies, he proposed theories related to solid modeling, these theories then went on to become the basis of the algorithms and methods that are used for rapid prototyping today. In 1987 Carl Deckard who was a researcher in the University of Texas, developed a technique called selective laser sintering. Voelcker and Deckard made revolutionary developments as well as others after them, however Charles Hull is considered to be the father of rapid prototyping as he holds the patent for the instruments used in the development of 3D objects from 2D diagrams using Stereolithography. Nowadays a prototype can be produced fairly easily and efficiently as compared to the time when rapid prototypi ng hadn’t replaced subtractive manufacturing. Where has RP come from and where is it going: Rapid prototyping has been a valuable tool in the designer’s perspective for over a decade now, and the techniques involved have come a long way from since the time they were introduced. The main impact of this technology is in the replacement of traditional techniques in the final stages of product development. However,the greatest prospective for 3D modeling lies prior to the prototyping stage i.e. in the design process where better designs are envisioned. Over the last 20 to 25 years, products in the market have seen a tremendous increase in geometrical complexity. A typical example can be the automotive industry in which products have evolved from straight forward cars to custom built and even custom designed cars that some times look like some thing out of a science fiction movie. Initially in the 1970s car designs took 4 weeks at an average, later in the 1980s this time in creased to 16 weeks, however during the 1990s CAD/CAM and CNC technologies helped to shave down the time to 8 weeks and last but not the least RP techniques eventually enabled designers to complete the task in 3 weeks instead. Rapid prototyping has helped engineers and designers shorten the design cycle by enabling them to create in 2 hr a prototype that

Stages In The Decision Process Buyer Essay Example for Free

Stages In The Decision Process Buyer Essay There are two stimuli that can trigger needs, namely: a. Internal stimuli, when one persons normal needs-hunger, thirst, sex-occur at high enough levels. b. External Rangasangan. For example, an advertisement or a discussion with a friend can make you think of buying a new car. At this stage, marketers should research consumers to find what kind of needs or problems that arise, what causes it, and how the problem could steer consumers in this particular product. Look more:  the consumer buying process begins when essay 2 Sources of information Where consumers want to find more information, consumers may simply enlarge or actively searching information. As more and more information is acquired, consumer awareness and knowledge of the brand and the features available to increase. A company must design its marketing mix to make consumers aware of and know the brand. Companies must identify the source of consumer information and importance of each source carefully. 3. Evaluation of alternatives How consumers process information to arrive at brand choices. How do consumers evaluate alternatives depend on the personal consumer and situation specific purchase. In some cases, consumers use careful kalkusai adn logical thinking. At other times, the same consumers do evalusai Ganya little or even not evacuate; instead they buy on impulse and rely on intuition. Kadan-sometimes komsumen make their own purchasing decisions; sometimes they ask for advice from friends purchase, consumers guides, or salespeople. Marketers should study buyers to menmukan in how they actually  evaluate brand choice. If they know what is going evaluasia process, marketers can take steps to influence the buyers decision. 4. purchase decision Consumer purchase decisions is to buy the most preferred brand, but two factors could be between the purchase intention and the purchase decision. The first factor is the attitudes of others. If someone has significance for you to think that you should buy the cheapest car, then the chances of you to buy the most expensive car is reduced. The second factor is unexpected situational factors. Consumers may form a purchase intention based on factors such as income, prices, and the expected benefits of the product. However, unexpected events can change the purchase intention. 5. post-purchase Behavior After purchasing the product, the consumer will be satisfied not satisfied and look in the post-purchase behavior that must be considered by marketers. Which determine the satisfaction or dissatisfaction of the buyer to a purchase lies in the relationship between consumer expectations and product performance assumptions. Why is customer satisfaction so important? customer satisfaction is the key to building a profitable relationship with the consumer-to maintain and grow the customer and collect customer lifetime value.

Role of the nurse in management of COPD

Role of the nurse in management of COPD Chronic Obstructive Pulmonary Disease (COPD) is a treatable condition that is defined as being a disease characterised by airflow limitation that is not fully reversible. This airflow limitation is usually both progressive and associated with an abnormal inflammatory response of the lungs to noxious particles or gases (Fabbri, 2003). One in every four acute admissions to hospital is due to respiratory difficulties, and 50 per-cent of these are caused by the complications of COPD (Roberts, et al., 2001). In the United Kingdom, it is the third most common cause of overall adult morbidity and mortality, especially among smokers, (Barnes, 1999), and it is a significant burden to the NHS. In recent years, nurse-led primary care interventions have become more widespread. Although there has so far been insufficient evidence to support their implementation, there appears to be no difference in quality of care between doctor-led and nurse-led COPD programmes (Pye, 2008), and they may offer a cost effective and holistic solution to both the NHS and patients respectively. This essay will use a case based discussion to illustrate the role of the Nurse Practitioner (NP), and nurse prescribing issues for a patient with COPD. Case study The patient is a 62-year-old married Caucasian female who attended for a routine primary care nurse-led COPD evaluation during 2010. The patient had no other past medical history, apart from moderate COPD. This was diagnosed three years ago, following recurrent respiratory infections, two of which had necessitated hospitalisation. The NP had not seen this patient before and after familiarising herself with the notes and establishing a rapport with the patient took a medical history asking important questions about the history of the presenting complaint, the COPD, the patients past medical and surgical history, medication lists, allergies to medications, social history and smoking habits. The NP used a template questionnaire that was part of the COPD care pathway to identify how the COPD impacted on the patients quality of life. She herself had introduced this questionnaire herself as a result of her own reflective learning and had based it on one from a paper by Vandevoorde, et al., (2007) that included aspects about patient symptoms that patients do not always volunteer to medical professionals, such as side effects from medication and qualitative measures of fatigue and mental well-being (Vandevoorde, et al., 2007). Three months earlier, the patient had one exacerbation, which resulted in admission to the local hospitals medical assessment unit, and she recovered well. She occasionally had moments of shortness of breath, but these were typically on exertion and doing other strenuous activities. During this visit, she reported that her condition was stable. Her sputum production was approximately  ¼  ½ a cup/ day, and she needed to use 2.5l of oxygen at night. The patient continued to smoke six cigarettes/ day, and being a much heavier smoker previously she had a history of 60 pack years. She was compliant with her regular inhalers and had no problems with side effects, apart from a bad almost metallic taste in her mouth that she had occasionally recently started if she had forgotten to wash her mouth after using her inhalers. She had also been started on a Corticosteroid inhaler by the hospital respiratory team following her last exacerbation, but she mentioned that she had not noticed any difference in her COPD symptoms in using this. On direct questioning, she remembered that she also did have an unpleasantly sore mouth and voice was becoming hoarser since she had commenced using this steroid inhaler, but she didnt know if this was the effect of the steroid inhaler, the drying effects on mucous membranes of using oxygen therapy, or something else. She had noticed these symptoms for at least three weeks, and two weeks ago she had noticed white patches on her tongue. Apart from oxygen, and the newly introduced Corticosteroid inhaler that she was using; in terms of her other medication, she was taking the long acting beta 2-agonist Salmeterol twice a day, and the anti-cholinergic bronchodilator, Ipratropium Bromide. She had been using both Salmeterol and Ipratropium Bromide for several years, and she had no side effects with either of these medications. Antibiotics had been stopped for some time since her last exacerbation, and she had finished her Prednisolone some time ago. Overall, from a medical perspective she felt well in herself apart from the mouth problem. On examination, the patient spoke in short sentences, and occasionally her wording was stifled by shortness of breathe, but she did not appear to be in distress, and she was alert. Her skin was pink in colour and she appeared to be breathing with pursed lips, which is a characteristic feature of being a pink puffer and having the diagnosis of emphysema (Flenley, 1990). The NP then examined the patients vital signs, checking her pulse, which was 96 beats/ min and regular. Blood pressure, was 140/ 78 mmHg, and she was apyrexial. The NP then looked for signs of peripheral and central cyanosis by checking the colour of the patients hands and asking the patient to show the underside of her tongue. There were none, but the patient appeared to have oral candidiasis. The patients hands had a fine tremor, a side effect of her taking the long acting beta 2-agonists (Rossi, et al., 2008), but when questioned, she reported that it was not a problem as she was still able to write housework instructions to her husband. The patients respiratory rate was slightly higher than normal at 18/ min, but this was satisfactory. The NP listened to the patients chest and bilateral breath sounds were equal, but with a few polyphonic wheezes. There were no crackles and no crepitations were present. Heart sounds were normal. Spirometry was done, after explaination to the patient how to do the test in detail beforehand, giving the opportunity to ask questions. The patient had done the test many times beforehand, but expressed appreciation. The results showed airway obstruction and ventilatory impairment, consistent with the diagnosis of moderate COPD. A blood gas analysis was not taken, but the oxygen saturation on air was 96%. Inhaler technique was checked and this w as satisfactory. She lived with her husband, although she mentioned he had recently had to stop work due to him having ill health, and this was causing her a lot of anxiety from both the worry over his health and also the potential impact of the loss of income to their household. He had previously worked in a factory that stored and distributed flour products, and he had over several years started to develop breathing problems himself, despite him being a lifetime non-smoker. He was under investigation by the respiratory physicians, and this was causing a significant amount of tension to both of them. She reported that when she had her last exacerbation, he had become ill at that time, and she had to help him with personal care at home for a period of time, and the increased workload caused her shortness of breath to increase. She felt that her energy levels had been depleted for several weeks in the run up to her last admission to hospital, and that she did not even have time to smoke. Despite her COPD being relatively stable on this visit, the patient appeared depressed. When asked if she was depressed, she answered that she was and she was also having difficulty sleeping at night with financial issues caused by the ill-health retirement of her husband being the biggest stressor. The NP explained to the patient that she had identified several areas that needed action and further discussion with the GP. One was on the appropriate use of the steroid inhaler, the second was the oral thrush perhaps caused by the use of steroid inhaler (Ellepola, et al., 2001), the NP explained that there are treatments available for this that might be appropriate for her. Furthermore, she told the patient that the issue of depression needed further assessment by the GP. The patients medical records were updated with the findings of the assessment, as per good note keeping practice (NMC, 2009), and the patient was left in the room while the GP was consulted. The NP presented the case to the patients GP and mentioned her concerns about both the depression, and also the appropriateness of using the Corticosteroid inhaler and the oral candida. The NP recalled a lecture she had received during her course on nurse prescribing for COPD and discussed this with the GP. The GP took the opportunity to do an informal teaching session and agreed with the NP reminding her about the findings from a paper in 2000, by Barnes, which suggested that inhaled corticosteroids are not indicated for the treatment of COPD anymore. Unlike in asthma, where inhaled Corticosteroids are the mainstay of treatment, they have been found to have a limited role in the maintenance of function in patients with COPD. It was observed that only 1 in 10 patients with COPD will show a significant improvement in lung function following treatment with inhaled corticosteroids (Barnes, 2000) and the reason is thought to be that different inflammatory mediators are accountable for th e airway hyper reactivity that is present in asthma and COPD, and those that are responsible for COPD are less responsive to inhaled steroids (Barnes, 2000). Respiratory physicians will still use them, but usually only in cases where symptoms are not optimally controlled with bronchodilators alone (Fabbri, 2004), hence explaining why they were introduced when this patient had her last exacerbation. It was thought very likely that the oral candida as well as the metallic taste and hoarse voice could be due to her use of the steroid inhaler. The NP showed to the GP that the patients pulmonary function, as demonstrated by the Spirometry taken that day, was no worse than on her previous visit, prior to the Corticosteroid inhaler being started. Since a significant clinical response had not been objectively observed, both the GP and the NP decided together that the steroids should be discontinued from the point of view of risk v benefit and also evidence-based best practice. Both the GP and the NP then explained to the patient about the likelihood of the steroid inhaler not offering her that much benefit, instead causing her new symptoms. Her mouth was examined and it was confirmed that the patient had oral thrush, which is a known side effect of using steroid inhalers (Ellepola, et al., 2001). It was decided to wean off the Corticosteroid inhaler over a couple of weeks before stopping completely, and see how things go. She was also advised by the GP to rinse her mouth thoroughly after using the steroid inhaler, as well as the others. If the situation became worse, with regards her breathing she was advised to call the surgery for an urgent appointment to review her medication. The NP then suggested that the patient was started on an antifungal medication for the Candida albicans infection, such as Fluconazole, a decision that had been made following consideration and reflection, in line with the steps of the prescribing pyramid (National Prescribing Centre, 1999). The NP had already consulted the British National Formulary online (BNF, 2010a) to check for contraindications. The patient had none and also there were no history of liver problems or cardiac arrhythmia where caution should be exercised. The decision was made to commence treatment using a course of oral Fluconaz ole. The patient was advised about this, and also she was told of the possible side effects such as headache, dizziness, nausea, vomiting, abdominal pain, diarrhoea and the small possibility of liver problems (BNF, 2010a). She understood the information given and found the decision acceptable and so agreed to commence treatment, and to report any side effects that she noticed. With regards the patients depression this was assessed by the GP, after taking a psychiatric history and risk assessment. Both the patient and GP together decided to try a short course of antidepressant medication, which would be kept under close review. She was also encouraged to pursue social service channels with regards to disability living allowance if she was finding it difficult to care for her husband, especially because she was also infirm. The NP provided her with relevant paperwork for local social services and offered to make some enquiries on her behalf to arrange a home assessment. Before the patient left the room, both the GP and the nurse reinforced the importance of smoking cessation on her COPD and the possibility of nicotine replacement. The patient smiled and said she will give it some thought. Influenza vaccination was also mentioned as a reminder for later in the year. A follow up telephone consultation had been arranged for two-weeks time with the NP. The notes were then completed by both the GP and nurse with regards this part of the consultation. Two weeks the telephone consultation took place and the patient reported that she felt much better about her quality of life, her oral symptoms were almost back to normal and since taking the antidepressants, she had noticed a higher ability to perform day to day activities, and overall she seemed to have a more positive and bright outlook on life. The patient mentioned that she had also finally decided to stop smoking and wanted assistance with this in the form of nicotine patches that the nurse had previously mentioned. The NP arranged for the patient to attend a smoking cessation clinic, during which she made a mental note to apply the prescribing pyramid to this particular issue of nicotine replacement, and offered her congratulations on the patients progress. A further review appointment was also made with the GP to monitor the antidepressant treatment. Discussion This case illustrates the role of the COPD NP in primary care, and discusses prescribing issues. The nurse had taken a complete history and identified several medical, psychosocial issues and prescribing issues and taken appropriate action. From a medical and functional viewpoint, the examination and spirometry showed the patient had stable, moderate COPD, however holistic assessment revealed that she was taking steroid inhalers that were ineffective in her condition and were also causing her to develop an oral thrush infection. The NP also identified that the patient was depressed and there were social problems at home, caused by the patients husband being unwell. The COPD NP correctly identified several issues that needed referral to her GP colleague, and she had worked through a prescribing pyramid to identify that both the steroid inhaler may not be needed anymore, and that the patient would benefit from using an antifungal medication for her thrush. The prescribing pyramid The prescribing pyramid (National Prescribing Centre, 1999) is a stepwise approach that has involves seven stages (1-7), and each stage should be considered carefully before climbing to the next: Consider the patient. Which strategy should be used? Consider a choice of product Negotiate a contract Review the patient Record keeping Reflection With regard the oral thrush infection, the patient had a full history taken and clinical examination. A holistic viewpoint that took into account the fact that the patient was experiencing unpleasant side effects led the nurse to conclude that GP referral was necessary to confirm the diagnosis and also to tackle the concurrent issue of the steroid inhalers and depression. When considering step four, the NP had reviewed the British National Formulary online (BNF, 2010a) and had decided that Fluconazole was the most effective product for this patient as the patient also had a dry mouth because of her oxygen therapy. Nystatin, another antifungal can be used for oral thrush, but it is less suitable for patients who have dry mouths (BNF, 2010b). The patient also had no contra-indications to Fluconazole, and she was not taking and other drugs that had known drug-drug interactions with this new agent. The patient was informed of all the possible side effects in a form that she could underst and. This patient had a central role in the decision making process in this consultation in line with stage four of the prescribing pyramid (National Prescribing Centre, 1999). Effective communication skills are an important part of good nursing practice, as originally outlined by the UKCC in 1996 (UKCC, 1996). In the context of nurse prescribing, this includes explaining what the prescription in for; how to take the medication; how long it takes to work and what the possible side effects may be. The nurse also referred to the BNF as reference when making this decision, which is an example of good, evidence-based reflective practice. In accordance with step five, a review of the patient was organised to establish whether the treatment was effective, safe and acceptable. The patient was also advised to make contact if there were any problems, which is in line with guidance (National Prescribing Centre, 1999). For step six, the nurse practitioner made detailed notes in the medical records immediately after the consultation as per recommendations by the NMC (2009). The NP reflected on her own practice in this situation and asked the GP to give her constructive feedback, which was useful for improving her own learning and practice. Her need for continuing professional development was acknowledged in the original planning of the service within that practice and as a specialist member of the team, having a good working relationship with all the GPs she had the clinical support to hand and was able to obtain medical advice, supervision and guidance when required. The department also had regular visits from pharmaceutical companies and teaching on local formulary practices. The NPs own educational programme included critical appraisal training to enable her to be aware of the influences on prescribing. Conclusion Nurse-led COPD primary care assessment services where specialist NPs are responsible for performing assessment, investigation and are able to act as liaison officers for patients are becoming more widely implemented in the UK as an integrated medical-social and holistic approach to COPD management. Such nurses prescribe full treatment packages for patients and provide them with a point of contact for specialist advice should the patients have an exacerbation at home, as well as forming the link to the tertiary respiratory units should the need arise. Keeping the majority of COPD care in the community should offer better patient centred care as well as cost savings for the NHS. NPs have a crucial role in the management of COPD, and must be aware of prescribing issues reflective learning to give their patients the best possible care.

Advice Before You Sell Your Website :: Sell Websites Buy Websites

Advice Before You Sell Your Website Reprinted with permission of VotanWeb.com Only 27% of all websites that are put on the market are sold. This is a shocking statistic to most people trying to sell a website. If you follow the tips below your chances of selling dramatically increases. Have All Records Ready Before You Attempt to Sell Have these items ready before the website goes on the market to be sold: The last 3 years of federal tax returns for the website being sold, the last 3 years of financials (profit & loss statement, balance sheet), the last 3 years of monthly bank statements, etc - many parties during the selling process will need this info - serious website buyers, lenders who will provide financing for the buyer, as well as others. Also make sure you know what the correct Adjusted Net income has been for the last 3 years. Serious website buyers will want to know this. Adjusted Net income is: Net Income + Owners Salary + Depreciation + Interest Expenses + Other Website Expenses Deducted (that may not be website expenses to the new owner of the website). Have a Professional Website Valuation Performed Getting a 3rd party professional website appraisal/valuation is important and critical for the process. Most websites put on the market NEVER SELL usually due to too high of a price placed on the website being sold. Getting a professional 3rd party valuation is well worth the expense and will be utilized by many parties during the selling process: possible website buyers, financing companies for the buyer, and others. Keep a Sale Transaction Folder Keep a folder of all contacts, notes, and paperwork for your website for sale transaction. Keep a log of all buyers who contact you - get their phone numbers, email address and keep notes about them. You want to make sure you have backup buyers in case your first choice drops out during the negotiation process. Keep all escrow info, purchase agreements, signed non-disclosure and confidentiality forms, contact phones of CPA’s, attorneys, etc. and other pertinent data/info in this folder. Write Up a Comprehensive Summary of The Website Buyers are going to need to know many details about the website being sold. Instead of having to explain repetitively to many buyers about the website, and possible forgetting many important details, make a summary of the website being sold. Include: History of the website, date established, important attributes

Nothing to Donate :: essays research papers

Nothing to donate I am the Prof Main Entry: cu†¢ra†¢tor Pronunciation: 'kyur-"A-t&r, kyu-'rA-, 'kyur-&- Function: noun Etymology: Latin, from curatus, past participle of curare to care, from cura care Date: 1632 : one that has the care and superintendence of something; especially : one in charge of a museum, zoo, or other place of exhibit Main Entry: 1lav†¢en†¢der Pronunciation: 'la-v&n-d&r Function: noun Etymology: Middle English lavendre, from Anglo-French, from Medieval Latin lavandula Date: 13th century 1 a : a Mediterranean mint (Lavandula angustifolia syn. L. officinalis) widely cultivated for its narrow aromatic leaves and spikes of lilac-purple flowers which are dried and used in sachets b : any of several plants congeneric with true lavender and used similarly but often considered inferior 2 : a pale purple Main Entry: kha†¢ki Pronunciation: 'ka-kE, 'kà ¤-, Canad often 'kà ¤r- Function: noun Etymology: Hindi khAkI dust-colored, from khAk dust, from Persian Date: 1857 1 : a light yellowish brown 2 a : a khaki-colored cloth made usually of cotton or wool and used especially for military uniforms b : a garment of this cloth; especially : a military uniform -- usually used in plural - khaki adjective Main Entry: cu†¢ra†¢tor Pronunciation: 'kyur-"A-t&r, kyu-'rA-, 'kyur-&- Function: noun Etymology: Latin, from curatus, past participle of curare to care, from cura care Date: 1632 : one that has the care and superintendence of something; especially : one in charge of a museum, zoo, or other place of exhibit Main Entry: 1lav†¢en†¢der Pronunciation: 'la-v&n-d&r Function: noun Etymology: Middle English lavendre, from Anglo-French, from Medieval Latin lavandula Date: 13th century 1 a : a Mediterranean mint (Lavandula angustifolia syn. L. officinalis) widely cultivated for its narrow aromatic leaves and spikes of lilac-purple flowers which are dried and used in sachets b : any of several plants congeneric with true lavender and used similarly but often considered inferior

Ambition as a Theme in Macbeth

In todays society, different themes such as ambition, good vs. evil, and believing in superstitions are still prevalent. Similar to Macbeth, many people will go great lengths in order to achieve their goals in life. Some are consumed with ambition to the point where it doesn't matter what the consequences are for their actions as long as they are satisfied. An example of this is seen when our economy fell into a deep recession as a result of ambitious business people. Good vs. evil is oftentimes viewed in todays society through our Justice system.It is this constant battle between the police and criminals that keep our society at balance. Superstitions play a big part in some cultures and are still prevalent in todays society. Just like Macbeth, people follow these superstitions that are put into their mind. They believe that there will be a bad outcome so, they follow these superstitions to keep out of danger or bad fortune. When the three witches informed Macbeth about his prophesy he was in shock but felt anxious for it to happen sooner than later.The ambition that made him want to fulfill that prophesy took a lot of wrong doing but he went ahead and did it anyways. The fact that his wife's ambition for Macbeth was even stronger than his own and encourages him even more to make that prophesy come true. In todays society there are many ambitious people out there because without ambition people wouldn't get very far and would Just give up. For high school teenagers their ambition may be wanting to attend a college of their choice and will work hard in order to omplete their goal.Along with ambition, violence is also s recurring theme in Macbeth because there was a murder in basically every act. Throughout the play there is a lot of killing, fighting and blood, which are all results of violence. No matter how much we wish violence wasn't around in todays society it is still present because of the disagreement between two parties. War is a big factor of violence because two countries or whoever cant come to an agreement so they result in violence.